Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest report. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
Australians spent 39 billion minutes viewing 30 billion pages in September. This months review also includes multi-category commerce with a focus on mass merchandiser sites and a look at entertainment and online games.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Sydney : Friday, 5 December, 2014
We invite you to join us on December 5th for the IAB "Foggy Glasses or a Crystal Ball" event where some of our industry's brightest minds will share their insights for 2015. What does the coming year have in store for us? What trends will be in? What will be out? What will smart marketers be talking about in 2015?