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IAB Australia's Online Advertising Expenditure Report - June Quarter FY 14

TV advertisers embrace digital video as total online advertising expenditure surges toward $4.5B.  Video advertising grows 76 percent year on year to reach $196M for the financial year ended 30th June 2014.

 

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IAB Online Traffic Fraud White Papers

The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic. IAB Australia has released two white papers to help the indutry identify and address the problem.

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Resources

IAB Nielsen Mobile Panel Pilot - June 2014

August 2014

IAB Australia and Nielsen have released the second round of mobile panel data from their project tracking 1,500 smartphone and tablet users, giving the industry a clear picture of consumer's time across screens.

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IAB/PwC Online Advertising Expenditure Report Available

Data released in the Q1 Report confirms that the online advertising market continues to grow. Full Report available for download.

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IAB Training: Ad Operations - Melbourne

A practical and interactive 1 day guide to digital ad operations teaching participats how to traffic, manage, optimise and measure digital ad campaigns.

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IAB Training: Ad Operations - Sydney

A practical and interactive 1 day guide to digital ad operations teaching participats how to traffic, manage, optimise and measure digital ad campaigns.

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IAB Mobile Panel Pilot June 2014 Reveals:

Members can download the full presentation

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