The IAB represents Australia's fast-growing, exciting and dynamic interactive advertising industry.
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies and web development shops, through to research and measurement, ad-serving companies and ISP's. In short, anyone involved in interactive advertising, from individual bloggers hosting ads to the world's largest media players and agencies.
Masterclass Series - Oliver Reichenstein
Wednesday 17th February, 2010 PricewaterhouseCoopers, Sydney
Introducing the new media decade
Introducing the new media decade - Friday 19th February, 9.00am - 5.00pm, followed by Drinks & Networking
Online advertising model needs re-thinking: Nielsen
The current business model for online advertising in Australia is in need of an overhaul, with heavy discounting and moves to ‘cost per click’ ad sales de-valuing the industry.
Masterclass Series - Ming Chan
Wednesday 17th February, 2010 PricewaterhouseCoopers, Sydney
Fairfax Digital: Strength of Online Partnerships
This case study demonstrate both the power of online as a brand building medium and the benefit of creating a strategically aligned online experience to drive brand engagement.
Fairfax releases Dell case study
A demonstration of the effectiveness of brand advertising over performance advertising.
VIC: V21 - Meet the New Generation Digital Business Models
The desire to realise our ideas and dreams is fundamental to human nature. The only limitation on turning those ideas and dreams into something concrete in the digital age in which we now live, is our imagination and creativity - provided that we’re prepared to leave some baggage behind.
