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IAB/Nielsen Online Landscape Review - September 2014

Australians spent 39 billion minutes viewing 30 billion pages in September. This months review also includes multi-category commerce with a focus on mass merchandiser sites and a look at entertainment and online games.

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IAB Online Traffic Fraud White Papers

The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic. IAB Australia has released two white papers to help the indutry identify and address the problem.

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Resources

Digital the largest segment in entire Australian market

September 2014

 Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA). 

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Nickable Charts Now Available

If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.

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What's On

IAB Programmatic Trading Course

Join our Programmatic Trading Course - the only training course in Australia focused on the impact of programmatic technology on digital media planning and buying. Learn the key principles of programmatic trading, the acronyms, the landscape and the key players involved; what is real time bidding and what are the benefits of this new way of buying; the inventory landscape – understand how open exchanges, networks and private marketplaces work, and whole lot more.

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IAB Training: Data for Advertising

A deeper look into what data means in the advertising world. This one day courses looks specifically at the use of data for advertising, more specifically campaign targeting, optimisation and verification. 

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Statistics

IAB Online Advertising Expenditure Report FY14:

FY14 HP Stats

Members can download the full presentation

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