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IAB 2015 Mobile Landscape Study

Marketers are expanding their use of mobile from banner style and social mobile advertising, to use a broader range of formats including mobile video, native and in-app advertising.

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IAB/Nielsen Online Ratings

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Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.

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Resources

IAB Online Advertising Expenditure Report - March 2015

March 2015

The digital advertising market generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.

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Nickable Charts Now Available

If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.

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What's On

2015 Certification

Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.

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IAB Leadership Summit

August 26, 2015

Join us on the 26 August for IAB's first Leadership Event focused on removing the roadblocks that prevent digital media from reaching their full potential.

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Statistics

Australian Mobile Video Usage

Mobile Video Advertising

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