The IAB represents Australia's fast-growing, exciting and dynamic interactive advertising industry.
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies and web development shops, through to research and measurement, ad-serving companies and ISP's. In short, anyone involved in interactive advertising, from individual bloggers hosting ads to the world's largest media players and agencies.
LaVolta Digital Bullets: Will Australia get a true IPTV industry?
Will Australia get a true IPTV industry like other parts of the world? Why? Why not? When? What will it look like?
LaVolta Digital Bullets: What impact will the Android and iPhone have?
What will their impacts be on the mobile sector over the next two years and which will be greater?
LaVolta Digital Bullets: How should agencies respond to digital?
Is digital simply another channel to market?
Eyeblaster & TNS Survey Reveals the State of Digital Advertising
Marketers look to cross channel and give digital more focus as part of overall campaign
It’s Not The Size Of An Ad, It’s Where You Put It That Counts
New data from Condé Nast indicates that ads run on related sites produce higher recall levels.
AskMen.com Launches in Australia with New Research Insights
New research from AskMen has revealed that 92% of Australian men said that online is their first port of call when looking for information on men’s related topics.
