The IAB represents Australia's fast-growing, exciting and dynamic interactive advertising industry.
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies and web development shops, through to research and measurement, ad-serving companies and ISP's. In short, anyone involved in interactive advertising, from individual bloggers hosting ads to the world's largest media players and agencies.
Measuring Outcomes in Online Media Campaigns Presentation
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Presented by Paul Fisher at the Advertising and Marketing Summit on 30 August, 2011
MediaMind: 7 best practices for building a smart ad
Download the report to these seven best practices for smarter ads that yielded an average improvement of 20% to 70% in performance.
Marketing Mag: Nielsen online ratings: YouTube falls, online retailers surge
Nielsen has released its online ratings for November reporting a fall in the rankings for YouTube and significant uplift for online retailers in the lead up to Christmas.
Digital Market Asia - A New Online Portal for Digital Marketers
A new online information portal for digital marketing professionals - is finally here!
Nielsen Australian Online Landscape Review Report – November 2011
Updated each month with the latest Online Ratings.
Sitecore Webinar - 5 Steps for Enhancing Your Online Customer Engagement in 2012
Whether you have the latest CEM technology but need of strategic advice, or are starting from scratch – this webinar will be a valuable tool in reaching your CEM goals.
