News
IAB Launch in Australia - 27th October 2005

Launch of the Australian IAB

- With online ad revenues hitting the $500m mark and over 11 million people online, the 6 major online publishers have got together to launch the Australian Interactive Advertising Bureau

- Will be the 15th IAB office to launch worldwide

- Designed to represent the interests of the interactive advertising industry (predominantly online) and to encourage development of the industry by proving its effectiveness

- In essence to make it ‘easier’ for advertisers and marketers to be, and spend, online

IAB will work with the industry on a number of fronts

- IAB in general focuses on 3 key pillars of standards, education and research

- In Australia, we will work with industry in the short to medium term on:

- Introduction and promotion of IAB standards in Ad package and ad size guidelines (including rich media)

- Campaign reporting and audit guidelines

- Ensuring timeliness and transparency of industry data

- Market education — initial focus on promoting standard definitions and terminology

- IAB will establish dialogue with existing industry bodies such as the Media Federation Australia (MFA) and Advertising Federation Australia (AFA)

- 6 core online publishers are founding Board members and after 6 months will open up membership to other companies actively involved in the sale of interactive advertising and marketing

- Associate and affiliate memberships will be made available for technology and service providers as well as other organisations from related industries

- IAB Board will meet monthly and operate on a majority vote basis

- Patty Keegan has been appointed to drive activities of the IAB and administrative support is being provided by AIMIA. Cliff Rosenberg as Chair

- Presentation given by Cliff Rosenberg, Inaugural IAB Chair and Managing Director Yahoo! Australia & NZ