Interactive Advertising Bureau
Leading interactive marketing across Australia

Welcome to the official site of the Interactive Advertising Bureau (IAB) Australia.

The IAB Australia was officially launched in October 2005 by Australia’s six major online publishers—Fairfax Digital, Google, News Interactive, ninemsn, Sensis, and Yahoo!7 — together with the Australian Interactive Media Industry Association (AIMIA). The group has three key priorities:

1) To promote the standardisation of ad formats

2) To ensure timeliness and transparency of industry data

3) To educate the marketplace about the value of online advertising