News
2nd March 2007
IAB Australia Interactive Advertising Awards finalists announced
Nominations span 19 different agencies
The field is wide open for IAB Australia’s first ever Interactive Advertising Awards with 19 different agencies announced today as finalists. Mainstream and boutique agencies are both well represented in the finalists list, with Publicis Digital snaring five nominations, Zenith Optimedia three and Publicis Media and Mindshare Interaction two each. The two most hotly contested categories were Consumer Goods and Travel, Leisure and Entertainment.
IAB Australia General Manager Patty Keegan says the awards, a first time initiative by IAB Australia, have been very well supported by the industry and have clearly shown the depth of talent in Australia.
“These awards have been totally reshaped in collaboration with the MFA, AFA and agencies. We are very pleased with the new format and the response from agencies shows that they are eagerly looking forward to the Awards evening on the 28 th March. Already two thirds of the tickets to the Gala Dinner have been sold and we expect to sell out well in advance,” said Ms Keegan.
The finalists represent the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months. Finalists were chosen from entries across key vertical industry categories in two streams- media and creative. Silver Stars will be awarded in each category, with Gold Stars being awarded to exceptional campaigns. The entry judged as Best of Show Award will gain automatic entry into the IAB’s U.S. MIXX Awards in 2007.
The winners will be announced at the Awards Gala Dinner in Sydney at Star City on 28 March 2007. Tickets are now on sale and can be bought from the Awards website – www.iabawards.com.au
FINALIST LIST
Creative Entries
Category: Automotive
Clemenger Proximity Mitsubishi Revolution Facility- Mitsubishi Motors
Hothouse Interactive Aurion Priming and Pre-Launch- Toyota Motor Corporation
eServices HERguide- CARSguide.com.au
Category: Consumer Goods
George Patterson Y&R Street Idol- Telstra
Publicis Digital Nikeplus- Nike
Publicis Digital Nike Stuff History- Nike
Category: Financial Services
NetX Debit Mastercard- Westpac
M&C Saatchi Help- IAG Insurance
Market United Have A Super Christmas- Virgin Money
Category: Travel, Entertainment and Leisure
Soap Creative XMEN The Last Stand- 20 th Century Fox
Publicis Digital Lose Yourself in Melbourne- Tourism Victoria
cummins&partners Virgin Blue Online Retail- Virgin Blue
Category: Fusion
Leo Burnett Fairfax Digital Tech re-launch campaign- Fairfax Digital
RAZOR Truelocal.com.au- Truelocal.com.au
Base Creative Patio Website- Patio
Media Entries
Category: Automotive
Mindshare Interaction Falcon Webchats- Ford Australia
Mindshare Interaction Range Rover Jet Fighter Promotion- Land Rover
Zenith Optimedia Legend- Honda
Category: Consumer Goods
Zenith Optimedia Fuel Efficiency- HP
Publicis Digital Nike Stuff History- Nike
Publicis Digital Nikeplus- Nike
Category: Travel, Entertainment and Leisure
emitch Retail- Virgin Blue
Publicis Media XMEN The Last Stand- 20 th Century Fox
Zenith Optimedia Lose Yourself in Melbourne- Tourism Victoria
Category: Fusion
Media Contacts The Facts- GSK Valtrex
Publicis Media True Local- News Digital Media
Starcom 7-Eleven Slurp Off- Starcom Digital
Sponsors
The event’s platinum sponsor is DGM Australia; gold sponsor is BigPond; silver sponsors are DoubleClick, Max Interactive and Eyeblaster; bronze sponsors include Post Click and Nielsen/NetRatings. Bronze sponsors are PostClick, Nielsen NetRatings, 3D interactive, Frost & Sullivan.
