Industry Blueprint For Online Audience Measurement Issued by a cross-industry committee including the Interactive Advertising Bureau (IAB) Australia, the AANA and the MFA.

Release Date: 15th August 2007

Opportunity:
A business opportunity is available for a research &/or technology company/companies to develop and run a self funded enhanced or new audience measurement methodology for the Australian online advertising industry.

Background:
Underlining a stated commitment to bringing clarity to online measurement in the Australian market, the Internet Advertising Bureau (IAB) brought together 29 key stakeholders from 17 companies in the interactive advertising market for a roundtable discussion of the issues on May 31, 2007.

The intention of the roundtable was to gather together a concise outline of the market’s concerns, with a view to achieving a consensus on a definition of needs across different stakeholders. The goal was to develop a clear definition of the market’s needs.

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  © 2007 IAB Australia