http://www.iabaustralia.com.au/index.php Interactive Advertising Bureau's current and up to date news stories and insights into the digital marketplace. en aimia@aimia.com.au Copyright 2012 2012-01-30T00:35:04+00:00 2012-01-30T00:35:04+00:00 http://www.iabaustralia.com.au/index.php?/news/story/nielsen_australian_online_landscape_review_report_december_20112 1116 Updated each month with the latest Online Ratings. 2012-01-11T21:53:54+00:00 http://www.iabaustralia.com.au/index.php?/news/story/measuring_outcomes_in_online_media_campaigns_presentation 1107 Presented by Paul Fisher at the Advertising and Marketing Summit on 30 August, 2011 2012-01-10T01:06:10+00:00 http://www.iabaustralia.com.au/index.php?/news/story/digital_market_asia_-_a_new_online_portal_for_digital_marketers 1105 A new online information portal for digital marketing professionals - is finally here! 2012-01-10T01:00:39+00:00 http://www.iabaustralia.com.au/index.php?/news/story/mediamind_7_best_practices_for_building_a_smart_ad 1104 Download the report to these seven best practices for smarter ads that yielded an average improvement of 20% to 70% in performance. 2011-12-21T23:54:35+00:00 http://www.iabaustralia.com.au/index.php?/news/story/iab_nz_case_studies 1099 Hyundai, TVNZ U & TOWER case studies by IAB NZ 2011-12-21T22:48:28+00:00 http://www.iabaustralia.com.au/index.php?/news/story/marketing_mag_nielsen_online_ratings_youtube_falls_online_retailers_surge 1090 Nielsen has released its online ratings for November reporting a fall in the rankings for YouTube and significant uplift for online retailers in the lead up to Christmas. 2011-12-21T21:49:46+00:00 http://www.iabaustralia.com.au/index.php?/news/story/nielsen_australian_online_landscape_review_report_november_2011 1088 Updated each month with the latest Online Ratings. 2011-12-01T03:52:10+00:00 http://www.iabaustralia.com.au/index.php?/news/story/leo_burnetts_parrot_carrot_safari_campaign_wins_creative_showcase_6.302 1075 Leo Burnett, Holler and The Monkeys all winners of this rounds Creative Showcase. 2011-11-30T21:42:26+00:00 http://www.iabaustralia.com.au/index.php?/news/story/iab_us_tablet_creative_showcase2 1081 The IAB US Mobile Marketing Center of Excellence has launched an interactive creative gallery that highlights the best in tablet advertising. 2011-11-29T23:07:10+00:00 http://www.iabaustralia.com.au/index.php?/news/story/making_online_measurement_make_sense_presentation_available 1067 Access the presentation from the Making Online Measurement Make Sense Roadshow, presented by IAB Australia, Nielsen and the MFA.