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    <title>Latest News</title>
    <link>http://www.iabaustralia.com.au/index.php</link>
    <description>Interactive Advertising Bureau's current and up to date news stories and insights into the digital marketplace.</description>
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    <dc:creator>aimia@aimia.com.au</dc:creator>
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    <dc:date>2010-08-25T00:31:19+00:00</dc:date>
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      <title>Asia Pacific Digital Marketing Yearbook 2010</title>
      <dc:date>2010-08-25T00:31:19+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/asia_pacific_digital_marketing_yearbook_2010</link>
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      <description>In this Yearbook, you will find the digital marketing trends in APAC, by country.</description>
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      <title>Online creativity</title>
      <dc:date>2010-08-23T01:41:57+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/online_creativity1</link>
      <guid>595</guid>
      <description>Featured Video from the IAB UK: online creativity versus traditional, campaign budgets, social media impact</description>
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      <title>Do&#8217;s and don&#8217;ts of blogging</title>
      <dc:date>2010-08-23T01:40:31+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/dos_and_donts_of_blogging1</link>
      <guid>594</guid>
      <description>Featured Video from the IAB UK; how to blog efficiently</description>
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      <title>Video marketing introduction</title>
      <dc:date>2010-08-23T01:37:01+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/video_marketing_introduction1</link>
      <guid>593</guid>
      <description>Featured Video from the IAB UK: how to get started with video marketing</description>
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      <title>Social media &#45; Should brands be hyperventilating if they haven&#8217;t got a strategy?</title>
      <dc:date>2010-08-19T22:36:23+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/social_media_-_should_brands_be_hyperventilating_if_they_havent_got_a_strat</link>
      <guid>589</guid>
      <description>Find out more by watching this digital Bullet from LaVolta</description>
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      <title>If you had money to invest in digital &#45; where would you put it?</title>
      <dc:date>2010-08-12T22:36:06+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/if_you_had_money_to_invest_in_digital_-_where_would_you_put_it</link>
      <guid>586</guid>
      <description>Find out more by watching this digital Bullet from LaVolta</description>
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      <title>IAB talks B2B</title>
      <dc:date>2010-08-11T06:05:11+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/iabtalksb2b</link>
      <guid>578</guid>
      <description>Featured Video from the IAB UK</description>
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      <title>What is behavioural advertising?</title>
      <dc:date>2010-08-11T05:58:53+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/what_is_behavioural_advertising</link>
      <guid>575</guid>
      <description>Featured Video from the IAB UK</description>
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    <item>
      <title>ComScore US Report: Women on the web</title>
      <dc:date>2010-08-11T05:41:38+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/comscore_us_report_women_on_the_web</link>
      <guid>572</guid>
      <description>How Women are Shaping the Internet</description>
    </item>

    <item>
      <title>Cloud Computing &#45; what are the major developments and implications?</title>
      <dc:date>2010-08-11T05:21:35+00:00</dc:date>
      <link>http://www.iabaustralia.com.au/index.php?/news/story/cloud_computing_-_what_are_the_major_developments_and_implications</link>
      <guid>568</guid>
      <description>Find out more by watching this digital Bullet from LaVolta</description>
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