Press Releases http://www.iabaustralia.com.au/index.php en aimia@aimia.com.au Copyright 2011 2011-12-18T23:54:07+00:00 2011 Year In Review 2011-12-18T23:54:07+00:00 http://www.iabaustralia.com.au/index.php?/news/story/bt_2011_year_in_review_-_paul_fisher_ceo_of_iab_australia 1083 Written by Paul Fisher, Published in B&T on December 16, 2011 Leo Burnett’s Parrot Carrot Safari campaign wins Creative Showcase 6.3 2011-12-06T03:47:36+00:00 http://www.iabaustralia.com.au/index.php?/news/story/leo_burnetts_parrot_carrot_safari_campaign_wins_creative_showcase_6.3 1074 Leo Burnett, Holler and The Monkeys all winners of this rounds Creative Showcase. Online advertising grows 20 percent year-on-year to post record quarter of $688million 2011-11-07T05:00:02+00:00 http://www.iabaustralia.com.au/index.php?/news/story/online_advertising_grows_20_percent_year-on-year_to_post_record_quarter_of_ 1050 The Australian online advertising market has continued its strong growth, recording an increase of 20 percent year on year to reach $688 million for the third quarter 2011. Retail research shows online advertising boosts FMCG sales 2011-10-23T21:54:11+00:00 http://www.iabaustralia.com.au/index.php?/news/story/retail_research_shows_online_advertising_boosts_fmcg_sales2 1033 Listerine Zero campaign results in 11 percent uplift in sales across the market. IAB Australia and Nielsen announce “Making Online Measurement Make Sense” Roadshow 2011-10-19T04:57:20+00:00 http://www.iabaustralia.com.au/index.php?/news/story/iab_australia_and_nielsen_making_online_measurement_make_sense_roadshow 1023 IAB Australia and Nielsen, together with the MFA, today announced details of its Making Online Measurement Make Sense (MOMMS) roadshow. IAB Australia establishes Mobile Advertising Council 2011-10-17T04:47:02+00:00 http://www.iabaustralia.com.au/index.php?/news/story/iab_australia_establishes_mobile_advertising_council2 1017 The Council, which is the fourth working group to be established by IAB Australia, will include representatives from IAB members, as well as AIMIA and the MFA. Nielsen online audience measurement data release endorsed by IAB Australia 2011-10-11T05:07:53+00:00 http://www.iabaustralia.com.au/index.php?/news/story/nielsen_online_audience_measurement_data_release_endorsed_by_iab_australia2 1007 Available to market 19th October 2011. Data projects an 11 percent increase in active online population. 303 beats strong competition with The Me Project to win Creative Showcase 6.2 2011-10-11T03:15:32+00:00 http://www.iabaustralia.com.au/index.php?/news/story/303_beats_strong_competition_with_the_me_project_to_win_creative_showcase_6 1003 303’s innovative campaign, The Me Project has been declared the winner of the Creative Showcase 6.2. Online audience measurement moves closer to market readiness 2011-09-29T07:58:52+00:00 http://www.iabaustralia.com.au/index.php?/news/story/online_audience_measurement_moves_closer_to_market_readiness 989 Read more about the latest developments and the set of reference materials. Online advertising reaches $2.455b for 2011 financial year 2011-08-15T04:15:33+00:00 http://www.iabaustralia.com.au/index.php?/news/story/online_advertising_reaches_2.455b_for_2011_financial_year1 925 The Australian online advertising market is on track to surpass $3b in 2012.