Latest News

Short list announced for IAB Australia's Digital Audience Measurement Tender Process

Comscore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia's short list for it's digital audience measurement tender process which is currently underway.

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IAB Training Launches 2014 Short Courses for Media & Marketing Professionals

For 2014, we are continuing the success of our 2013 programme and are refining it to address the latest needs of the digital marketing industry.

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Resources

Early IAB Australia / Nielsen Mobile Panel Pilot Results Released at Mumbrella 360

June 2014

IAB Australia and Nielsen have revealed some early findings from the first media quality audience measurement panel for smartphones and tablets in the Australian market.

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IAB/PwC Online Advertising Expenditure Report Available

Data released in the Q1 Report confirms that the online advertising market continues to grow. Full Report available for download.

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What's On

IAB Training: Ad Operations - Melbourne

A practical and interactive 1 day guide to digital ad operations teaching participats how to traffic, manage, optimise and measure digital ad campaigns.

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IAB Training: Ad Operations - Sydney

A practical and interactive 1 day guide to digital ad operations teaching participats how to traffic, manage, optimise and measure digital ad campaigns.

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Statistics

IAB Mobile Panel Pilot Reveals:

statistics june 2014

Members can download the full presentation

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