Overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.
Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.
The online landscape in February saw Australians spend 34 hours online over 60 sessions; with nearly 36 billion minutes spent online with 27 billion pages viewed.
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Testing windows open
Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.
April 16, 2015
The man vs. machine debate is now well underway in the media field. This four-hour course looks at where the market is currently at and thoughts on who will emerge as the winners and losers as we move through this fundamental shift.