IAB Australia membership 2010
Your company has the opportunity to play an active part in the future of the fastest growing ad medium. The IAB has represented the industry overseas since 1997, working for all companies with online business interests, and now boasts IAB representation in over 25 countries. Now your company can benefit from membership in IAB Australia.With the recent appointments of a full time CEO and Manager, Industry Services, IAB Australia has formulated an aggressive growth strategy for its members’ benefits.
By joining IAB Australia you will gain exclusive access to the growing member benefits, in particular the opportunity to stand for election onto the IAB Board as a representative of IAB members and also participate in various IAB Australia Councils where policy is shaped on the key issues facing our industry, such as online audience measurement, research, standards and guidelines to name a few.
IAB Australia membership is available to the following types of businesses:
1) Companies that sell any form of interactive advertising, including online, email, wireless, interactive television or other emerging platforms.2) Companies whose business supports the sale of interactive advertising and marketing (agencies, research, rich media, facilitation and technology companies).
IAB Mission
1) To increase the share of advertising and marketing dollars that interactive media captures in the marketplace2) To organise the industry to set standards and guidelines that make interactive an easier medium for agencies and marketers to buy and capture value
3) To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
4) To be the primary advocate for the interactive marketing and advertising industry
5) To expand the breadth and depth of IAB membership while increasing direct value to members
IAB Australia sees the following as key issues to address in this market:
1) Measurement - principally online audience measurement -- setting world’s best practices and standards for how online audience is measured
- how the data is collected and processed
- composition of panels
- setting industry standards for the metrics of measurement used by all
- how measurement information is used and presented by publishers, networks, and agencies
3) Standards & Guidelines - setting industry standards and guidelines for best practice in online advertising operations, for example -
- Universal ad package
- Video ad standards
- Page auto refresh standards
- Targeting guidelines
5) Education/events
IAB Australia membership benefits include:
1) Participation in IAB Councils - working groups of IAB members setting the agenda of the key issues requiring industry leadership and shaping policy by recommending to the IAB and the Board the key initiatives to:- Research - cross media studies, the effectiveness of interactive advertising
- Audience measurement - setting the standard for the future of audience measurement and planning currency, comparability to mainstream metrics
- Standards & Guidelines - review global IAB broadband/video & rich media standards and make recommendations for guidelines appropriate to this market
3) Your company listing in member directory on IAB Australia site
4) Discounts to industry events/seminars
5) Job postings
6) Searchable directory of members
7) Ability to contribute to newsletter
8) Opportunity to contribute to a resource library of case studies
9) Updates on the latest developments on relevant IAB projects/initiatives
10) Your opinions and concerns heard as part of a collective voice representing the interests of the industry
Annual Membership Rates
We are offering a combined IAB/AIMIA membership, giving members access to the IAB Councils above, as well as to the resources of the Australian Interactive Media Industry Association.Combined IAB/AIMIA annual fee: $2,226 (+ GST)
To join the IAB now, please email (JavaScript must be enabled to view this email address)
