Australians spent 39 billion minutes viewing 30 billion pages in September. This months review also includes multi-category commerce with a focus on mass merchandiser sites and a look at entertainment and online games.
The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic. IAB Australia has released two white papers to help the indutry identify and address the problem.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Sydney : Wednesday, 12 November, 2014
Rob Norman, GroupM's Global Chief Digital Officer, will be joining IAB on 12 November for a special presentation focused on the findings of the "This Year Next Year" report produced annually by GroupM. This event is exclusive to IAB and not to be missed.
Sydney : Tuesday, 25 November 2014
This one day course will deliver a deeper look into social media best practice for advertising. Topics that will be covered include the social landscape and emerging platforms, how brands can use social platforms to have a conversation with consumers, and much, much more.