Overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.
Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.
The online landscape in December saw Australians spend 35 hours online over 62 sessions; with nearly 37 billion minutes spent online with 27 billion pages viewed.
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Testing windows open
Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.
March 5, 2015
Ashton Media in partnership with the IAB Australia are delighted to announce ANZ's first and only dedicated programmatic advertising conference, the Programmatic Summit. Taking place on March 5th at the beautiful Pier One Hotel in Sydney, the Programmatic Summit will offer brands, agencies, publishers and technology vendors a comprehensive guide to the local and international programmatic ecosystem.