TV advertisers embrace digital video as total online advertising expenditure surges toward $4.5B. Video advertising grows 76 percent year on year to reach $196M for the financial year ended 30th June 2014.
The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic. IAB Australia has released two white papers to help the indutry identify and address the problem.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Sydney : Wednesday 15 October, 2014
Join our first ever Digital Ad Ops Conference. The agenda has been carefully designed by the IAB Ad Ops Working Groupfollowing the feedback from a recent survey amongst ad ops teams and will cover topics such as Global Digital Trends, Ad Ops Strategies to Drive Revenue, Workflow and Best Practice, Audience Measurement Trends and Programmatic.
Sydney : Thursday, 23 October 2014
A deeper look into what data means in the advertising world. This one day courses looks specifically at the use of data for advertising, more specifically campaign targeting, optimisation and verification.