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Online Advertising Expenditure Report
- Sept. 14

Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest report. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.

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IAB/Nielsen Online Landscape Review - October 2014

Australians spent 41 billion minutes viewing 31 billion pages in September. The month showed high engagement with streaming content - a 25 percent increase for total streams and 8 percent for total minutes, compared to September.

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Resources

Digital the largest segment in entire Australian market

September 2014

 Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA). 

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Nickable Charts Now Available

If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.

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What's On

2015 Certification

Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.

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Statistics

IAB Online Advertising Expenditure Report FY14:

FY14 HP Stats

Members can download the full presentation

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