Quarterly, the IAB and PwC produce the Online Advertising Expenditure Report providing independently collated data about the state of online advertising expenditure in Australia.
Join us to hear and see exclusively the detailed online advertising expenditure data from both Q2 2010 and the full FY0910 across general display, search and directories and online classifieds.

This is the first event of its kind in Australia: IAB Australia CEO Paul Fisher and PwC Director Adrian Bunter will analyse the data and highlight trends, comparing the results to the US, UK and 17 EU Markets.
This is your chance to interact with the IAB and PWC to build a more detailed insight into what the data indicates.
The event is FREE and EXCLUSIVE to IAB Members but seats are limited to 5 people per company. Please do not register unless you are sure you will be able to attend.

Program
The presentation will cover the following points:

• Has the Australian online advertising industry finally surpassed $2 billion? How much was spent in FY0910? In Q2 2010?

• How much was spent on
- search & directories?
- General Display? What industry sectors are driving this expenditure? How much was spent on online video advertising? Email? CPM versus direct response?
- Online Classifieds?

• What % share of total advertising does online now command? What is it projected to grow to and by when? How does this compare to the US, UK and 17 EU Markets?

• Hear and see exclusively the detailed online advertising expenditure data from both Q2 2010 and the full FY0910 across general display, search and directories and online classifieds

• CEO IAB Australia – Paul Fisher – and Director PWC – Adrian Bunter will also add commentary to the data, analysis and trends

• Your chance to interact with the IAB and PWC to build a more detailed insight into what the data indicates – ask them directly your questions.

Event details for SYDNEY
Day: Monday, August 16th, 2010
Time: 8:30 am for a start at 8:45 sharp – 10 am
Venue: PricewaterhouseCoopers
Address: Darling Park Tower 2, 201 Sussex Street, Sydney (see map)

Times:
8:30 am – Registration and Networking
8:45 am – Presentation of the results
9:30 am – Q&A
10 am – Event ends

Directions:
Tower 2 is the tower closest to the Eastern Distributor and used to be the Nestle Tower. If arriving from Market St, you will need to walk all the way through to the other end of the building. PwC reception is in front of the coffee shop and you will need to register before going up the lifts.
If you can’t find your way, don’t hesitate to ask the concierge for the PwC reception or the IAB event, they will point you in the right direction.

To register for the Sydney event, click here

Event details for MELBOURNE
Day: Wednesday, August 18th, 2010
Time: 10 am for a start at 10:15 sharp – 11.30 am
Venue: PricewaterhouseCoopers
Address: Lvl 19, Freshwater Place, 2 Southbank Bd, Southbank (see map)

Times:
10:00 am – Registration and Networking
10:15 am – Presentation of the results
11:00 am – Q&A
11:30 am – Event ends

Directions:
You will need to collect your security passes on the ground floor before going up the lifts.
If you can’t find your way, don’t hesitate to ask the PwC reception for the IAB event, they will point you in the right direction.

To register for the Melbourne event, click here