This case study on Commonwealth Banks strategic online partnership with www.Domain.com.au proved that multi-layered, contextually integrated online advertising solutions can not only increase tangible metrics such as Brand Awareness but also shift emotional measures such as Brand Recommendation and Brand Sentiment. The results demonstrate both the power of online as a brand building medium and the benefit of creating a strategically aligned online experience to drive brand engagement.

Objectives:
This survey was implemented to measure the effectiveness of the Commonwealth Bank and Domain strategic partnership, specifically the impact on;

• Brand Awareness
• Brand Sentiment
• Brand Consideration
• Intention to Uptake Brand
• Brand Recommendation

This survey launched as a pop-under invitation when consumers exited the www.Domain.com.au site.

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