Marketers are expanding their use of mobile from banner style and social mobile advertising, to use a broader range of formats such including mobile video, native and in-app advertising.
Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.
The online landscape in February saw Australians spend 34 hours online over 60 sessions; with nearly 36 billion minutes spent online with 27 billion pages viewed.
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Testing windows open
Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.
June 15, 2015
The global and local digital marketing world is evolving at lightening speed. This module looks at how Aussie's are using the internet, across multiple devices, and the affect that this has had on marketing budget allocation, and forecasts for the future.