Is data the Holy Grail for brands?
Published: 13th Jul, 2010
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The online world creates new opportunities to collect data about visitors, consumers and customers - and therefore opportunities to mine and interpret that data, as well as opportunities to build a deeper relationship with individual consumers.
Indeed, some people see ‘data’ as the Holy Grail for brands. In your view, what are the major developments and inhibitors in this area?
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Presented by LaVolta – the digital recruitment specialists.
