Masterclass Series - Presented by Ming Chan

Emmy Award Winning Founder & CEO of The1stMovement ( Los Angeles)

Wednesday 17th February, 2010 PricewaterhouseCoopers, Sydney

Creating an Award-winning Digital Advertising Campaign from Start to Finish.

The X|Media|Lab Masterclass series gives you unparalleled access to some of the world’s leading digital media professionals who share with you their insights and knowledge over a structured three-hour
and highly instructional elite course.

Ming Chan will walk you through the entire process, from start to finish to show you how The1stMovement created one of the most successful digital campaigns in the music and action sports lifestyle industry in 2009 – Unsigned Hero – Road to Austin.

The only competition of its kind, leading action sports lifestyle brand Airwalk created this an online, viral competition which offers music bands the chance of a lifetime to compete and play at one of the largest, most influential, music festivals in the world ‐ SXSW in Austin, TX. With over 500 bands entering (4 times that of the previous year), 86,000 votes cast
and 7x overall impressions and visits to the campaign than that of the previous year, 2009 Airwalk Unsigned Hero online campaign was the most successful campaign of its kind in 2009.

Ming Chan, CEO/CTO of The1stMovement, as the digital partner of the program, will walk through the entire process of strategy conceptualisation, design, to development and deployment.

To download more information, CLICK HERE