Masterclass Series - Presented by Oliver Reichenstein

CEO Information Architects ( Tokyo)

News and The Spectrum of User Experience
The X|Media|Lab Masterclass series gives you unparalleled access to some of the world’s leading digital media professionals who share with you their insights and knowledge over a structured three-hour elite course.

In order to design a business you need to understand the full spectrum of how it’s experienced:

Managers, journalists, editors, marketers, advertisers, tech, readers, market communication ‐‐ each party has it’s perspective, each party has it’s own “user experience”. And each party is important.

Digital news design doesn’t start with the information architecture or the typographic grid of a site. It starts with the question: How will we make money? And it comes to a full circle when you can answer
the question: What do we do to make sure that our readers need us?

To download more information, CLICK HERE