Marketers are expanding their use of mobile from banner style and social mobile advertising, to use a broader range of formats including mobile video, native and in-app advertising.
Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.
The digital advertising market generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Testing windows open
Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.
August 26, 2015
Join us on the 26 August for IAB's first Leadership Event focused on removing the roadblocks that prevent digital media from reaching their full potential.