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Fairfax Digital: Commonwealth Bank Radar case study
This survey was implemented to measure the effectiveness of the Commonwealth Bank and Domain strategic partnership, specifically the impact on Brand Awareness, Brand Sentiment, Intention to Uptake Brand, and Brand Recommendation
The impact of combining video and display advertising - Weight Watchers
Find out how video advertising enhanced the efficiency of this Weight Watchers “Approved by Life” campaign.
Woolworths dgm case study
Find out how dgm optimised the organic search for Woolworths and their Everyday Rewards Card
Fairfax Digital: Dell
A demonstration of the effectiveness of brand advertising over performance advertising.
Fox Interactive Media: Black Curtain Dark Knight Screening
To use mobile technology to improve the entry mechanic to the MySpace Black Curtain events and thus improve the user experience..
IAB: Digital Video Advertising Effectiveness
Conducted by Millward Brown and Dynamic Logic.
MySpace.com: Kit Kat Chunky
MySpace.com and IGN.com campaign lifts brand metrics for Nestle’s Kit Kat Chunky well above the digital industry average.
Eyeblaster: Path to Conversion
An Eyeblaster study shows how advances in campaign analytics grants fresh insights into elusive conversion trends, and the effect of rich media on them.
