Available to IAB members and non-members, these presentations have been made publicly accessible by authorised representatives of IAB Australia. They are made available for access and also re-publication in full or in part, subject to full attribution to either the original source as quoted within the presentation and/or IAB Australia.
Weight Watchers Case Study - Online Video Advertising
Find out how video advertising enhanced the efficiency of this Weight Watchers “Approved by Life” campaign.
To download this case study, click here
To download the Weight Watchers video used for this campaign, Click here
To download the Weight Watchers presentation, click here
Building Brands Online
Presented by Paul Fisher at the Australasian Media & Broadcasting Congress 2009.
To download Paul's speech, click here.
To download Paul's slides, click here.
