Latest News

Online Advertising Expenditure Report - Dec 14

Overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.

see more


IAB/Nielsen Online Ratings

Nielsen image

Nielsen and IAB have released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights.

see more

 

Resources

Nielsen Online Landscape Review - Februray 2015

January 2015

The online landscape in Febrauary saw Australians spend 34 hours online over 60 sessions; with nearly 36 billion minutes spent online with 27 billion pages viewed. 

see more

Nickable Charts Now Available

If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.

see more

 

 

What's On

2015 Certification

Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.

see more

 

Programmatic Trading

April 16, 2015

The man vs. machine debate is now well underway in the media field. This four-hour course looks at where the market is currently at and thoughts on who will emerge as the winners and losers as we move through this fundamental shift.

 see more

 

Statistics

Online Advertising Expenditure Report - Quarter ended Dec. 2014:

Dec OAR STATS HOMEPAGE

Members can download the full report

see more

Training courses-for the-industry

Resource-Library

IAB-Blog

Membership--249x80

UNLTD - supporters

Newsletter

Twitter button