A core objective of the IAB is to make it easier to plan and buy online advertising. An essential contributor to this outcome is the industry setting its own standards and guidelines for online advertising operations and committing to self regulation.

The IAB, as a trade body for the online industry, does not police the industry, and as such these standards and guidelines are voluntary, but we are committed to maintaining the integrity of the internet as an advertising medium. Therefore, we strongly advise that the marketing community adhere to a policy of self-regulation.

Industry standards and guidelines originate from the IAB Australia Standards & Guidelines Council - see here for more details.

Below are the current standards and guidelines accepted within the Australian online advertising industry.

Further standards and guidelines will be published by the IAB Standards & Guidelines Council from time to time for industry review and comment, prior to being published as industry policy.

If you are interested in participating in the IAB Standards & Guidelines Council, please email (JavaScript must be enabled to view this email address)

Standards & Guidelines Australian Universal Ad Package (Australian UAP)

The IAB Australia supports the following draft UAP, with the objective of standardising a set of ad sizes in order to reduce the costs and inefficiencies associated with planning, buying and creating online media campaigns. The resulting Universal Ad Package is a set of guidelines that all compliant member publishers have agreed to support.

The IAB welcomes all feedback regarding the UAP. Please email Gai Le Roy at (JavaScript must be enabled to view this email address) with your comments.

To download the draft guidelines, CLICK HERE

Online Brand Effectiveness Research Best Practice Guidelines

With mounting investment in the online medium, agencies and advertisers increasingly seek to demonstrate effective return on investment from their advertising expenditure. Growing awareness and more sophisticated approaches to planning and executing online advertising campaigns have meant the demand for advertising effectiveness research is becoming the norm.

This increasing utilisation of online brand effectiveness research (BER) has meant that web site audiences are being exposed to studies more frequently and this can hinder their media experience which is of importance to both publishers and advertisers. It can also impact on the quality of the research results.

The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by the IAB Research Council to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible. The following aims to outline some of the key aspects for consideration when planning and setting up online advertising effectiveness.

To download the Brand Studies Best Practice Guidelines, CLICK HERE