Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest report. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
Australians spent 41 billion minutes viewing 31 billion pages in September. The month showed high engagement with streaming content - a 25 percent increase for total streams and 8 percent for total minutes, compared to September.
Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).
If you need some marketing statistics for your presentation or your report, help yourself to our "Nickable Charts" containing the latest data about the Australian online advertising market.
Windows open January 1, 2015
Apply for IAB's Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Program is to establish a standardised benchmark for digital advertising professionals. DAOC test windows open 1 January, and DSMC windows open 1 February.
March 5, 2015
Ashton Media in partnership with the IAB Australia are delighted to announce ANZ's first and only dedicated programmatic advertising conference, the Programmatic Summit. Taking place on March 5th at the beautiful Pier One Hotel in Sydney, the Programmatic Summit will offer brands, agencies, publishers and technology vendors a comprehensive guide to the local and international programmatic ecosystem.