http://www.iabaustralia.com.au/index.php Interactive Advertising Bureau's current and up to date news stories and insights into the digital marketplace. en aimia@aimia.com.au Copyright 2012 2012-05-11T04:40:35+00:00 http://www.iabaustralia.com.au/index.php?/site/what_works_advertising_in_social_media_-_presentation_02/ http://www.iabaustralia.com.au/index.php?/site/what_works_advertising_in_social_media_-_presentation_02/#When:04:40:35Z {summary}Our first IAB Event in 2012 was to find out what works, what doesn’t, and how to make advertising in social media work for you. With a lineup of key industry speakers, this event portrayed the different perspectives from an Agency, Consumer and Publisher’s side which was both informative and insightful for all. Ending with an intriguing Q&A session, this event kicked off IAB’s events for 2012 to a great start. To download this session’s presentation, click here 2012-05-11T04:40:35+00:00 http://www.iabaustralia.com.au/index.php?/site/display_advertising_booms_back_with_highest_year_on_year_growth08/ http://www.iabaustralia.com.au/index.php?/site/display_advertising_booms_back_with_highest_year_on_year_growth08/#When:05:58:12Z {summary}The IAB Online Advertising Expenditure Report for the Quarter ended March 2012 is now available IAB members can access the full report, here The executive summary is available to all, here 7th May 2012 - Display advertising is hot property in the online advertising world once more, with the category recording its highest year on year growth since 2008. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 19 percent year on year, with revenues for Q1 ending 31st March 2012 reaching $713 million, an increase of $111.9 million from Q1 2011.  The report comes as IAB Australia announced that in 2012, it will be releasing online video measurement data, delivering localised global standards, guidelines and best practices, along with new research, cases studies and new advertising formats to accelerate the shift in brand advertising online. Paul Fisher, CEO of IAB Australia commented: “The continued growth of online reflects the strengthening confidence of marketers and agencies that online is their medium of choice.  In this challenging economic environment they look to online to provide measurability, reach, frequency, brand and direct response messaging – and they aren’t being disappointed. “There is no doubt that online advertising in on track to surpass $3billion and 20 percent share of all advertising this calendar year, and it’s quite possible that we’ll reach that milestone this financial year thanks to increased consumer confidence sparked by further interest rate cuts which we believe will support continued growth in online advertising in key sectors,” said Fisher.  “We’ll be working hard this year, as always to ensure that advertisers and agencies alike are armed with all the information, insights and tools they need to increase online in their advertising mix.” All three categories reported strong year on year growth, with display advertising recording 18 percent growth to account for 21.6 percent of total revenue in Q1 2012, while classifieds grew 13 percent year on year to account for 22.9 percent in Q1 2012 and search and directories grew 21.4 percent year on year to account for 55.5 percent of the total online advertising expenditure for the three months ended 31st March 2012. Search and directories continues to dominate the online advertising sector overall, growing its share to $395.7 million, with Directories growing at a faster rate than search during the period.  Classifieds continue to migrate from other media to reach $165.3 million for the quarter, fuelled by strong growth in the real estate, automotive and recruitment sectors. Display reached 18 percent year on year growth.  Within the category, the FMCG sector posted significant year on year growth as brands looked to reach, engage and influence grocery buyers online.  Video also reported strong year on year growth to reach $11.6m for Q1 2012.  CPM based pricing continued as the dominant expenditure type with 74 per cent of advertising expenditure and 26 per cent on a Direct Response basis. “The retail and government sector online spend continues to flat-line which is surprising considering both are facing tough marketing and communications conditions.  There is a real opportunity for these sectors to invest their advertising budgets online where they will reach, engage and influence their audiences most effectively and we’ll be working hard through this year to help them understand the potential that online offers them,” said Fisher. /Ends About the Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA.  It has four objectives: • To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers • To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press • To be the primary advocate for the interactive marketing and advertising industry • To expand the breadth and depth of IAB membership while increasing direct value to members For further information about IAB Australia please visit: www.iabaustralia.com.au or iabaustralia@iabaustralia.com.au For more editorial information please contact: Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au 2012-05-07T05:58:12+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_australia_is_hiring_an_events_education_training_coordinator/ http://www.iabaustralia.com.au/index.php?/site/iab_australia_is_hiring_an_events_education_training_coordinator/#When:03:52:50Z {summary}The IAB is the peak industry association for online advertising. The role of our not for profit, membership based organisation is to influence and support the rapid growth of this dynamic industry through providing guidance, monitoring the online advertising spend and producing research, publications and events to influence key decision makers. Due to continued growth, a position will be available from July 2, 2012 for a proactive Events, Education & Training Coordinator. Based in a penthouse office by Town Hall, this is a fantastic opportunity to utilise your knowledge, skills and eagerness to learn in managing day to day activities of the Events, Education & Training Team. The IAB Events, Education & Training team is a newly established unit and this is a unique opportunity to get involved from the very beginning in a newly created role that you can shape. The role will initially focus on event coordination but it is likely to grow to also cover education and training coordination. Reporting directly to the Events, Education & Training Manager, you will: • Assist in all aspects of planning and coordinating the logistics of a variety of IAB Events ranging from workshops, luncheons and seminars to the annual Awards ceremony, specifically: - Catering coordination - Venue research, booking and coordination - Travel, courier & other external supplier booking and coordination - Coordinating deposits and payments • Customer service & attendee management, such as: - Being the main point of contact for any event queries from attendees - Managing attendee bookings and cancellations - Providing regular reporting on bookings to management - Preparing name badges and attendee lists • On the day support and management of IAB events, specifically: - AV and general set-up prior to the event - Registration desk management - Welcoming and assisting delegates - Catering, venue & AV liaison and ensuring a smooth running of the event - Clear-out after the event • Coordination of event communication and promotion in co-ordination with the IAB Marketing team and Events Manager, specifically: - Updating event information and materials on IAB website and Eventbrite - Preparing & co-ordinating promotional, reminder and thank you eDMs and social media promotions - Managing the events eDM recipients database - Uploading event pictures, presentations, videos etc on to our platforms after the event • Supporting the Events, Education & Training Manager in researching and building a business case for training through research, meeting coordination, documentation etc. Candidate qualities/qualifications Essentially, you have: • Substantial event planning and management experience, especially venue, catering and delegate management in a professional environment • Good understanding of the Sydney event industry ideally with contacts at venues and suppliers • Excellent attention to detail • Ability to work independently and take responsibility of projects, be well organised and comfortable with working on multiple projects at the same time • Good understanding of and a passion for media and advertising, particularly online advertising • Outstanding customer service and administration skills • Experience and interest in using social media Ideally, you: • Have experience working in the online advertising industry (agency, publisher…) • Have experience using MS Office and Sitecore CMS – basic understanding of HTML and graphic design software would be desirable • Have a relevant tertiary qualification • Enjoy working for a small but dynamic team with a ‘start-up’ feel • Have a creative, positive, ‘can-do’ attitude In return for your expertise, we can offer a salary package up to $40K plus super depending on experience, access to an experienced team, growth and on the job training which will give you a real opportunity to develop your career within the fast moving and dynamic digital media industry. To apply for this position, send your CV and cover letter via email to the Events, Education & Training Manager at events@iabaustralia.com.au before 11 May 2012. 2012-04-24T03:52:50+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_uk_location_based_advertising_on_mobile_whitepaper02/ http://www.iabaustralia.com.au/index.php?/site/iab_uk_location_based_advertising_on_mobile_whitepaper02/#When:03:43:41Z {summary}Location Based Advertising can be the most personal form of advertising on a mobile and if used correctly can deliver exceptional results. This report has been created to give advertisers and agencies an insight into the models that are currently being used with some case studies and top tips for using each. To download the report, click here 2012-04-23T03:43:41+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_uk_consumers_online_privacy_201202/ http://www.iabaustralia.com.au/index.php?/site/iab_uk_consumers_online_privacy_201202/#When:03:31:20Z {summary}A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online. The report reveals: • Over half (52%) of UK consumers are happy to see online advertising because it supports online services and content at little or no cost • 55% said they would rather see online advertising relevant to their interests; 59% would rather see a lower number of relevant ads online than a higher number of less relevant ones • Nearly half (45%) would like to control the type of advertising they see online • Half of UK consumers have deleted cookies from their computers in the last six months while one in five deletes cookies every week • Six in 10 people said they can live more cheaply because of the internet To download the report, click here 2012-04-23T03:31:20+00:00 http://www.iabaustralia.com.au/index.php?/site/online_circle_the_australian_facebook_performance_report_march_2012/ http://www.iabaustralia.com.au/index.php?/site/online_circle_the_australian_facebook_performance_report_march_2012/#When:01:06:00Z {summary}The Australian Facebook Performance Report for March 2012 reaffirms the understandings gained from the January report. In that report we highlighted the tactics and strategies used by some of the country’s most successful branded Facebook pages. Key among them was Facebook Advertising, that is experiencing enormous growth in popularity globally, the use of promotions and competitions to maintain engagement and build fan volume and the involvement of fans in developing the content with authentic and open conversation. The ranking for March 2012 was steady amongst the five leading industries with FMCG Snackfoods having the highest volume of growth with over 300,000 new fans (‘likes’) over the four weeks of March. To download the report, click here 2012-04-23T01:06:00+00:00 http://www.iabaustralia.com.au/index.php?/site/campalyst_top_250_internet_retailers_on_social_media_02/ http://www.iabaustralia.com.au/index.php?/site/campalyst_top_250_internet_retailers_on_social_media_02/#When:00:35:27Z {summary}This infographic covers the largest internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest. For example, apparel/accessories average 100,000 followers on Twitter, while computers and electronics only average about 62,000 with computers and electronics the top industry with subscribers on YouTube. To read the Infographic, click here 2012-04-23T00:35:27+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_canada_mobile_in_canada02/ http://www.iabaustralia.com.au/index.php?/site/iab_canada_mobile_in_canada02/#When:23:44:05Z {summary}In 2010, Canadian Mobile Ad Placement revenue grew at a rate of 105% year-over-year, driven primarily by Search and Mobile Display/Sponsorship. Almost 85% of Canadians are cell phone subscribers and 45% of the latter have Smartphones. Half (50%) of Canada’s Mobile subscribers are monthly Internet users, dominated by the 18-44 age group. Four top, monthly Internet activities are using downloaded apps (85% of Smartphone subscribers), browsing (76%), emailing and accessing Social Networks/Blogs. To download the report, click here 2012-04-22T23:44:05+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_uk_mobile_and_the_media_day02/ http://www.iabaustralia.com.au/index.php?/site/iab_uk_mobile_and_the_media_day02/#When:06:56:40Z {summary}This piece of research looks at 500 mobile media users usage of mobile media by day part to understand what, why and when they are accessing content on their phone. The research also covers the way consumers are multi-tasking mobile media with other media- and why. To download the summary report, click here 2012-04-22T06:56:40+00:00 http://www.iabaustralia.com.au/index.php?/site/iab_uk_mobile_messaging_rese02/ http://www.iabaustralia.com.au/index.php?/site/iab_uk_mobile_messaging_rese02/#When:06:47:03Z {summary}The results of IAB & DMA study on mobile messaging, covering both effectiveness of real life M&S campaigns as well as consumer attitudes towards SMS & MMS. Key findings included: - Getting customers to opt in is key - When consumers are opted in, they are over 200% more likely to agree that messaging is the best medium to grab attention and receive information Messaging achieves huge stand out - Almost 100% of the M&S base remembered the SMS & MMS, the MMS in particular cuts through 74% of non opted-in consumers would do so given the right incentive - Brands must overcome 5 key barriers awareness, perceived cost, relevance, control and privacy To download the research report, click here 2012-04-22T06:47:03+00:00