http://www.iabaustralia.com.au/index.php Interactive Advertising Bureau's current and up to date news stories and insights into the digital marketplace. en aimia@aimia.com.au Copyright 2010 2010-08-25T00:31:19+00:00 http://www.iabaustralia.com.au/index.php?/site/asia_pacific_digital_marketing_yearbook_2010/ http://www.iabaustralia.com.au/index.php?/site/asia_pacific_digital_marketing_yearbook_2010/#When:00:31:19Z {summary}Digital marketing in Asia Pacific in 2010 offers an almost infinite combination of ways to engage customers, participate in their communities, sell them products and services, and build brands and corporate reputations. Content can be highly personalised, relevant and localised deeply to take into account factors such as language, location, time of day, past behaviour and stated preferences. The range of available media is staggering, value-priced, and offers exceptional targeting. And this year the true “internet experience in the palm of your hand” is now available in many urban centres across the region, thanks to the spread of smartphones, 3G networks, and the applications that run on them. In this Yearbook, you will find out how to “Stay engaged with your customer and flexibly follow the tends across multiple platforms” in your market. It is absolutely free to download the Yearbook. Simply register on the ADMA website and follow the instructions. To download this Yearbook, click here Please be aware that the ADMA Yearbook is a large file and takes some time to download. If you would like to request a printed copy of the Summary Edition, please contact the ADMA. 2010-08-25T00:31:19+00:00 http://www.iabaustralia.com.au/index.php?/site/online_creativity1/ http://www.iabaustralia.com.au/index.php?/site/online_creativity1/#When:01:41:57Z {summary}Jeremy Garner, creative director, discusses online creativity versus traditional, campaign budgets, social media impact and his favourite campaign To view this video, click here To visit the IAB UK website , click here 2010-08-23T01:41:57+00:00 http://www.iabaustralia.com.au/index.php?/site/dos_and_donts_of_blogging1/ http://www.iabaustralia.com.au/index.php?/site/dos_and_donts_of_blogging1/#When:01:40:31Z {summary}Henry Eliss, associate director of social media at Tamar discusses a number of crucial rules for blogging correctly and engaging your audience through this area of social media. Jump to: 00:10 - What’s the recipe for a great blog? 00:30 - Advantages of having a blog? 01:05 - Who should write the blog, agency or brand? 01:25 - How to promote your blog? 02:05 - Are blogs for every brand? 02:25 - Why blog as well as having a website? 03:00 - Which brands are using blogs well? 03:30 - Who could try harder? 04:00 - What future trends do you expect? To view this video, click here To visit the IAB UK website , click here 2010-08-23T01:40:31+00:00 http://www.iabaustralia.com.au/index.php?/site/video_marketing_introduction1/ http://www.iabaustralia.com.au/index.php?/site/video_marketing_introduction1/#When:01:37:01Z {summary}Introduction to the video advertising industry in the UK. Pre, mid and post roll ads along with interactive formats, branded content, video overlays and video hot spots are all discussed by Thiago de Moraes of CHI & Partners, Bruce Daisley from YouTube, Chris Bailes from Starcom, Ed Turner of iLevel and Tim Hussein from BSKYB. JUMP TO: 01:15 | Pre, mid and post roll 01:40 | Interactive video formats 01:55 | Video overlays 02:28 | Branded video content 03:20 | Video hot spots To view this video, click here To visit the IAB UK website , click here Discover more about video advertising standards and best practice at: http://www.iabuk.net/en/1/onlinevideo… 2010-08-23T01:37:01+00:00 http://www.iabaustralia.com.au/index.php?/site/social_media_-_should_brands_be_hyperventilating_if_they_havent_got_a_strat/ http://www.iabaustralia.com.au/index.php?/site/social_media_-_should_brands_be_hyperventilating_if_they_havent_got_a_strat/#When:22:36:23Z {summary} Everyone these days seems to be a social media expert. Is social media genuinely a development that has fundamentally changed the way brands must engage with consumers, or is it just a minor nuance in the digital story? What do you see as being the big developments in social media in the next year or two? Should brands really be hyperventilating if they haven’t got a social media strategy or is that a lot of hype from so-called experts with a vested interest in selling brands their services? To view this digital bullet, click here If you have an opinion about the most important questions facing the digital sector and/or about who you’d like us to ask, let us know at Presented by LaVolta – the digital recruitment specialists. 2010-08-19T22:36:23+00:00 http://www.iabaustralia.com.au/index.php?/site/if_you_had_money_to_invest_in_digital_-_where_would_you_put_it/ http://www.iabaustralia.com.au/index.php?/site/if_you_had_money_to_invest_in_digital_-_where_would_you_put_it/#When:22:36:06Z {summary}To view this digital bullet, click here What is the most interesting new digital business or idea that you have seen in recent months which you think has potential. Or, put it another way, if you had to invest $1 million of your own money in a digital business right now, where would you put it? If you have an opinion about the most important questions facing the digital sector and/or about who you’d like us to ask, let us know at Presented by LaVolta – the digital recruitment specialists. 2010-08-12T22:36:06+00:00 http://www.iabaustralia.com.au/index.php?/site/iabtalksb2b/ http://www.iabaustralia.com.au/index.php?/site/iabtalksb2b/#When:06:05:11Z {summary}Richard Robinson, head of business markets at Google and chair of the IAB UK B2B council talks about the needs for companies fighting for attention in this area and council initiatives on the horizon for the rest of the year. To view this video, click here To visit the IAB UK website , click here 2010-08-11T06:05:11+00:00 http://www.iabaustralia.com.au/index.php?/site/what_is_behavioural_advertising/ http://www.iabaustralia.com.au/index.php?/site/what_is_behavioural_advertising/#When:05:58:53Z {summary}This short film starring Nick Stringer, director of regulatory affairs at the IAB and Stuart Colman, CEO of Audience Science explains the ins and outs of behavioural advertising and how it affects consumers surfing online. To view this IAB UK Video, click here 2010-08-11T05:58:53+00:00 http://www.iabaustralia.com.au/index.php?/site/comscore_us_report_women_on_the_web/ http://www.iabaustralia.com.au/index.php?/site/comscore_us_report_women_on_the_web/#When:05:41:38Z {summary}Everyone from advertisers to content producers to agencies to non-profits to politicians and policy makers can benefit from understanding Web usage through a gender-specific lens. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. So if there is even a trace of a cultural anthropologist in you, and if you are curious about what can be learned by passively observing how women use the Web across the world, then read on. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. This 30+ page paper is organized into 7 main content sections, including: The Gender Divide Women and the Social Web Women and Retail Content for Women Search Activity Entertaining Women Mobile Women To read the full report, click here For more information about ComScore, click here 2010-08-11T05:41:38+00:00 http://www.iabaustralia.com.au/index.php?/site/cloud_computing_-_what_are_the_major_developments_and_implications/ http://www.iabaustralia.com.au/index.php?/site/cloud_computing_-_what_are_the_major_developments_and_implications/#When:05:21:35Z {summary}To view this digital bullet, click here We’re told that very soon we’ll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing? If you have an opinion about the most important questions facing the digital sector and/or about who you’d like us to ask, let us know at Presented by LaVolta – the digital recruitment specialists. 2010-08-11T05:21:35+00:00