Membership
IAB Australia membership
Your company has the opportunity to play an active part in the future of the fastest growing ad medium. The IAB has represented the industry overseas since 1997, working for all companies with online business interests. Now your company can benefit from membership in IAB Australia.
IAB Australia membership is available to the following types of businesses:
1)Companies that sell any form of interactive advertising, including online, email, wireless, interactive television or other emerging platforms.
2)Companies whose business supports the sale of interactive advertising and marketing (agencies, research, rich media, and technology companies).
IAB Mission
- To increase the share of advertising and marketing dollars that interactive media captures in the marketplace
- To organize the industry to set standards and guidelines that make interactive an easier medium for agencies and marketers to buy and capture value
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
IAB Australia sees the following as key issues to address in this market:
- Standards & Guidelines
- Education/events
- Research supporting audience measurement and the effectiveness of interactive advertising
- Timeliness & transparency of industry data
- Further development of the Internet Awards to reflect the maturity of the industry
IAB Australia membership benefits include:
1) Opportunity to participate in working committees – think tanks for debating specific issues and making recommendations for industry initiatives
Education/events – roadshows, seminars, training, showcase outstanding creative, etc.
Audience measurement – setting the standard for the future of audience measurement and planning currency, comparability to mainstream metrics
Standards – review global IAB broadband/video & rich media standards and make recommendations for guidelines appropriate to this market
2) Use of the IAB Australia logo
3) Your company listing on IAB Australia site & in searchable directory on AIMIA site
4) Discounts to industry events/seminars
5) Job postings on AIMIA site
6) Opportunity to contribute to a resource library of case studies
7) Updates on the latest developments on relevant IAB projects/initiatives
8) Your opinions and concerns heard as part of a collective voice representing the interests of the industry
Annual Membership Rates:
We are offering a combined IAB/AIMIA membership, giving members access to the IAB committees and benefits above, as well as to the resources of the Australian Interactive Media Industry Association.
Combined IAB/AIMIA annual fee: $1,660 (+GST) for up to 5 named members
Companies who already have a business membership to AIMIA will only have to pay the $1,000 fee to join the IAB.
Click here to apply for IAB Australia membership
