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120 mobile marketing professionals joined us on 9 April as we revealed the findings from IAB Australia's 2nd annual industry study on the state of the mobile advertising market in Australia.
Welcome to the February 2014 edition of Nielsen's Online Landscape Review.
Time online consuming video content via desktops increased by 13 minutes per active user during the month, with increases in total time online surfing non-video web content as well.
Digital media planning and campaign analysis is changing rapidly as the industry evolves,
consumer habits change and the planning industry moves to an integrated media channel
approach. The world of disparate pieces of unrelated data (e.g. ratings information and adserving data) is no longer sufficient or sophisticated enough for the industry to base their
investment decisions. Australia has historically been a world leader in digital audience
measurement and the IAB through its Measurement Council, comprising members from
seventeen different media organisations, intends to continue to drive the industry to look for new solutions to suit the changing media landscape.
Car review and comparison websites are now the primary source of information and influence when purchasing a new vehicle, a landmark study by Ipsos has revealed. Further, these key resources are used across the five stages consumers experience along the path to a new car purchase.
Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002. Online advertising expenditure grew 19.3 percent year on year to reach a total of $3,986m. By comparison FTA TV reached $3,877m in the same period.
During January 2014, mobile page impressions increased by almost 20 percent compared with December, signalling a return from the holiday period and a record-high for mobile traffic, since the current form of measurement commenced in May 2013.
Clemenger BBDO's winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally "send yourself" along with the parcel.
Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet's newly developed technology, created an interactive tennis experience for viewers.
The Monkeys' The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel's new laptop and tablet in one, Intel Ultrabook Convertible.
With the help of its Mobile Advertising Council, IAB has provided the industry with a framework of guidelines and advice around how to improve mobile display advertising with the use of HTML5, the one open industry standard universal format for building mobile ready creative.
Online advertising expenditure hits $4bn in 2013. PwC Report