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Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002. Online advertising expenditure grew 19.3 percent year on year to reach a total of $3,986m. By comparison FTA TV reached $3,877m in the same period.
Car review and comparison websites are now the primary source of information and influence when purchasing a new vehicle, a landmark study by Ipsos has revealed. Further, these key resources are used across the five stages consumers experience along the path to a new car purchase.
During January 2014, mobile page impressions increased by almost 20 percent compared with December, signalling a return from the holiday period and a record-high for mobile traffic, since the current form of measurement commenced in May 2013.
Clemenger BBDO's winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally "send yourself" along with the parcel.
Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet's newly developed technology, created an interactive tennis experience for viewers.
The Monkeys' The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel's new laptop and tablet in one, Intel Ultrabook Convertible.
With the help of its Mobile Advertising Council, IAB has provided the industry with a framework of guidelines and advice around how to improve mobile display advertising with the use of HTML5, the one open industry standard universal format for building mobile ready creative.
With the support of its Mobile Advertising Council, IAB has provided the industry with a framework of guidelines and advice around how to improve mobile display advertising with the use of HTML5, the one open industry standard universal format for building mobile ready creative.
IAB whitepaper addressing the limitations of the traditional cookie for providing persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape.
During December 2013, 15.7 million Australians were active online, a reduced number partly due to the Christmas period. On average, Australians spent 36 hours per person online across 60 separate internet sessions. Read more insights in the report.
Sept Qtr saw more than one billion dollars netted in a single quarter for the first time in Australia. PwC Report