Standards & Guidelines Australian Universal Ad Package (Australian UAP)
The IAB Australia supports the following UAP, with the objective of standardising a set of ad sizes in order to reduce the costs and inefficiencies associated with planning, buying and creating online media campaigns. The resulting Universal Ad Package is a set of four sizes that all compliant member publishers have agreed to support.
Leaderboard 728x90
Banner 468x60
Medium Rectangle 300x250
Wide Skyscraper 160x600
| Unit |
Weight Limites GIF-JPEG/Flash Animation |
Border |
| 728x90 |
20K/30K
15 second guideline |
None |
| 468x60 |
20K/30K
15 second guideline |
None |
| 300x250 |
20K/30K
15 second guideline |
None |
| 160x600 |
20K/30K
15 second guideline |
None |
|
