Latest News

IAB statement on the ACCC Report

The IAB will closely review the recommendations made in the ACCC Digital Platforms report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain. (Full the full statement and download the report via link below.)

ACCC Platforms Report

App-ads.txt now available

The final version of app-ads.txt is ready for adoption to fight inventory fraud in mobile and OTT apps. Over the last 18 months ads.txt has made a hugely positive impact on the industry and app-ads.txt will continue to increase the ways that advertisers can buy trusted inventory.

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Resources

Digital Audio Buyer's Guide 2019

The Digital Audio Council have created this Guide to educate marketers and agencies, creatives, planners and buyers about audio advertising opportunities by explaining best practices and guidelines for building highly successful audio campaigns.

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Data, Privacy and the ACCC Report

Know everything about data and privacy laws in Australia and understand what those mean for your business? Don't worry, very few people do. Fortunately we have a data and privacy expert who has compiled a primer on Australian Data Protection and Privacy laws.

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What's On

MeasureUp 2019

The MeasureUp conference, the only measurement focused conference in Australia, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. 

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IAB Digital Ad Ops Conference

Ad Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

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Statistics

Total Australian Ad Market CY18

CEASA Web

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Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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