Latest News

Classifieds and video advertising underpins CY17 revenue growth

All categories experienced growth with classified advertising leading the way at 15 percent year-on-year growth to reach $1.5 billion in 2017 thanks to strong local companies including REA Group, Carsales.com and Seek. Real Estate remains the leading segment in classifieds, followed by Recruitment and Automotive. 

YOYPwC

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IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

Developed by the IAB Executive Technology Council, the guidelines examine supply side platforms; data management platforms, demand side platforms, verification tools and ad servers; providing simplified top considerations against each area.

Ad Tech Purchase Guidelines

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Resources

Creativity in Video Whitepaper 

IAB Australia’s Video Council worked on the Creativity in Video Whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

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Connected TV: Device Ownership & Usage 

This report is a follow up on the Device Ownership & Trends report from January, taking a closer look at Connected TV ownership and usage, revealing how Australians prefer to consume intenet content on TV. 

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Online Ad Spend - CY 17 and Dec Qtr. 

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year

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What's On

Upcoming Events 

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

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Interested in speaking or sponsorship opportunites?

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IAB Digital Ad Ops Melbourne 2018

On Wednesday, 20 June 2018 IAB Australia will be hosting Digital Ad Ops - one of the most hotly anticipated conferences in the digital advertising industry for 2018. Tickets on sale now.

Thanks to our supporting partners:

Digital Ad Ops Melbourne Sponsors

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IAB MeasureUp 2018

Following the successful inaugural IAB Australia digital measurement conference, MeasureUp in 2017, the conference will be back bigger and better in October 2018. Submissions are now open until 31st May for smart and engaging speakers, sessions or workshops.

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Statistics

Online Advertising Expenditure Report Infographic - Quarter ended Dec. 2017

IAB/PwC OAER Q4 2017

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Digital Landscape Infographic - February 2018

Digital Landscape Infographic February 2018

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Training courses-for the-industry

IAB Podcast

IAB-Blog

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