Latest News

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

IAB Australia launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB Publishes Two New Playbooks

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Online advertising spend reaches $7.6 billion in 2017 financial year

The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

Pwc OAER info1

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Resources

Ad Blocking: The Consumers Perspective - Wave 3

This is the third wave of Ad Blocking consumer research run by IAB Australia and Pureprofile, to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices.

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Digital Ad Effectiveness Playbook

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

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Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by. This document outlines the current challenges faced in market, the requirements for guidelines and the recommended steps that all industry groups can follow to meet the new guidelines.

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What's On

Upcoming Events 

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

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Interested in speaking or sponsorship opportunites?

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IAB Audio Advertising: State of The Nation Event

On Tuesday, 27 February 2018 in Melbourne the IAB will be launching the 2nd wave of IAB's Digital Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia. Sydney is sold out, don't miss out on tickets for Melbourne.

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Programmatic Summit 2018

Following sell out conferences in 2015, 2016 and 2017, IAB Australia is partnering up with Ashton Media for Programmatic Summit 2018. Join us on Thursday, 1 March 2018 as we dive into the 4th Summit, Australia & New Zealand’s only dedicated programmatic advertising conference.

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Statistics

Online Advertising Expenditure Report Infographic - Quarter ended June 2017

IAB/PwC OAER Digital Ad Revenue Update Q3 2017

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Digital Landscape Infographic - December 2017

Digital Landscape Infographic December 2017

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