Digital Advertising market hits $9.3B

March, 2020
The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.

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Podcasts building brand awareness

February, 2020
Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit today.

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CY19 Ad Spend Report

March, 2020
The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.

Download the Spend Report

Audio State of Nation Report

February, 2020
The 4th wave of IAB Australia’s "Audio Advertising: State of the Nation" research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts.

Download the Audio Report 

IAB Audio Summit - Sydney

March, 2020

We have released th 4th wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. Join us in Sydney on March 4 for the full run down of the report, plus a host of speakers and panels discussing audio content, best practive, planning and buying campaigns, and much more. 

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CY 19 Ad Spend

March, 2020

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