Latest News

Digital Advertising market hits $9.3B

The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.

Read the Full Article

Podcasts building brand awareness

Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit today.

Read the Audio Article

Resources

CY19 Ad Spend Report

The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.

Download the Spend Report

Audio State of Nation Report

The 4th wave of IAB Australia’s "Audio Advertising: State of the Nation" research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts.

Download the Audio Report 

 

What's On

IAB Audio Summit - Sydney

We have released th 4th wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. Join us in Sydney on March 4 for the full run down of the report, plus a host of speakers and panels discussing audio content, best practive, planning and buying campaigns, and much more. 

Buy Audio tickets 

Statistics

CY 19 Ad Spend

 Infographic Online Advertising Expenditure Report Q4 2019

Download the Infographic 

ADAP img

PodcastLogo HP

IAB-Blog

Membership--249x80

UNLTD - supporters

Newsletter

Twitter button