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Video and native underpin continued revenue growth for digital advertising

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year.

Video and native underpin continued revenue growth for digital advertising

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Industry collaboration delivers unprecedented Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Australian Digital Advertising Practices

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Resources

Device Ownership & Trends

The latest IAB Device Ownership & Trends report reveals that over 7 million more Australians surf the web on their smartphones daily compared to 5 years ago. Connected TV consumption is also on the rise, with a 15% increase on daily consumption since the beginning of 2018. Download the full report for more.

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IAB Community Survey

This short 2-minute survey on your industry body will help us shape our direction and inform our actions as we strive to grow sustainable and diverse investment in digital advertising, educate the market on how to use digital advertising effectively, drive usage of the best standards and measurement across the industry and support our member organisations. Let us know how we are doing and how we can improve.

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Auction Mechanics - Dec. 2018

This 2018 update on Header Bidding is specifically focused on Auction Mechanics, with more substance in terms of the bidding mechanics and a more concise set of best practices.

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What's On

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Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

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Audio Advertising: State of the Nation Event

Join us in February 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report in Sydney and Melbourne. State of the Nation provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. This year, along with buying methods and experience in buying and planning campaigns, particular attention is being paid to dynamic creative.

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Statistics

Online Advertising Expenditure Report Infographic - Q3 2018

Online Advertising Expenditure Infographic Q3 2018

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Digital Landscape Infographic - Oct. 2018

Digital Landscape Infographic Oct2018

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