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Video and native underpin continued revenue growth for digital advertising

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year.

Video and native underpin continued revenue growth for digital advertising

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Industry collaboration delivers unprecedented Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.

Australian Digital Advertising Practices

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Resources

Device Ownership & Trends - July 2018

The IAB Measurement Council reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits.

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Mobile Advertising and Location Data

This three-part short video series aims to demystify some of the more confusing aspects of location-based advertising and help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

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IAB Creative Resources

In digital, creative can sometimes come second to reach, frequency and targeting. On this page we have rounded up our latest creative resources, designed to fully embrace creative in digital advertising in all shapes, sizes and formats.

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Statistics

Online Advertising Expenditure Report Infographic - Q3 2018

Online Advertising Expenditure Infographic Q3 2018

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Digital Landscape Infographic - Sept 2018

Digital Landscape Infographic September 2018

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