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App-ads.txt now available

The final version of app-ads.txt is ready for adoption to fight inventory fraud in mobile and OTT apps. Over the last 18 months ads.txt has made a hugely positive impact on the industry and app-ads.txt will continue to increase the ways that advertisers can buy trusted inventory.

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MeasureUp 2019: Call for Content

IAB’s MeasureUp Conference, Australia’s only measurement-focused event, is now in its third year. And submissions are now open for smart and engaging speakers, sessions or workshops for MeasureUp 2019. Submissions that are specific to the Australian market, have unique research and data insights, and supported by and based upon real-life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee. 

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Resources

Digital Video Landscape 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. 

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Online Ad Spend CY2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the latest data. The report includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

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IAB Video Council Event

Hold the Date: Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday, 16 May 2019 as we discuss key topics in the Australian digital video landscape.

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IAB Digital Ad Ops Conference

The IAB's Digital Ad Ops Conference comes to Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

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Statistics

Total Australian Ad Market CY18

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Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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