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FY 2019 Ad Spend tops $9B

Australian brands and agencies continue to grow their investment in digital advertising with total FY19 ad spend up by 7.1% YOY, topping $9 Billion.

FY19 Ad Spend 

IAB statement on the ACCC Report

The IAB will closely review the recommendations made in the ACCC Digital Platforms report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain. (Full the full statement and download the report via link below.)

ACCC Platforms Report

Resources

The Digital Brand Effect

The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact.

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Digital Audio Buyer's Guide 2019

The Digital Audio Council have created this Guide to educate marketers and agencies, creatives, planners and buyers about audio advertising opportunities by explaining best practices and guidelines for building highly successful audio campaigns.

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What's On

IAB Digital Ad Ops Conference

In Feb. 202 we will launch the 4th wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

More info coming soon

Statistics

Online Ad Spend Revenue FY19

IAB OAER FY19

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Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

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