Latest News

Latest Online Ad Spend Report

The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.

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Advertisers asked to stop blocking ads on news

We have issued a call to action for companies in the digital advertising supply chain to stop blocking the news, by updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

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Resources

The Role of Context

It is well documented that news audiences are stronger and more engaged than ever and this exclusive report "The Role of Context: News Environments and Their Influence On Advertising" outlines the contextual influence of news websites during COVID-19 on advertising and outline how marketers can unlock context effects of different media environments.

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Digital Audience Targeting For Success

This guide sets out to identify and examine summarise the opportunities and challenges involved with digital audience targeting, providing guidance to help marketers develop effective digital audience targeting strategies and provide some proof of the improved campaign effectiveness when these practices are applied.

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What's On

Identity, Project Rearc & Privacy Sandbox

In this webinar on May 28 will cover-off the critical topic of identity – and the IAB’s global project to rearchitect digital marketing, known as ‘Project Rearc’. The content will include an update from IAB Tech Lab and a review of the current state-of-play and early testing outcomes of Google’s Privacy Sandbox.

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IAB Ad Ops Month

In this series of four webinars we will replace the popular Ad Ops Conference with one socially distant webinar a week for four weeks. More information is coming soon.

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Statistics

COVID-19 Ad Impact Study

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