Latest News

Happy to March to the Beat of a Different Drum - Updated June 2017

"Naturally media and marketing people are interested in media and marketing channels, much like people who work in the auto industry would be more interested in cars. In fact you could argue that it is part of their job to be aware and across emerging marketing options."

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Simplify & Inspire Podcast: Ep. 10 - Digital Revenue - The Mechanisms Behind the Figures and What it all Means

Revenue measurement is always a hot topic and the latest Online Ad Spend figures are due out next week. In this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports.

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Digital & Sports: Streaming, Screen Time & Consumer Habits

How is digital changing our viewing habits when it comes to sports? How is screen time split? What is being streamed and what does that mean for broadcast media?

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IAB Conversations: Digital Landscape in Australia v USA

​We recently sat down with Yvette Mayer from OMD to discuss and compare the digital landscape in Australia to the US. Which areas is Australia ahead? Which areas are equally progressed? Where are the differences and similarities?

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Resources

Overhaul of the Data Management Framework - June. 2017

Last month (May 2017) the Productivity Commission’s Final Report into Data Availability and Use was released by the Federal Government.

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Digital Fact Sheet Pack Primer for Mumbrella360

IAB Australia's June Digital Fact Sheet Pack Primer for Mumbrella360 summarises the latest key points on digital in Australia across many topics.

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Online Advertising Expenditure Report Q1 2017

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 million, up 7.2 per cent year on year.

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Digital Fact Sheet - May. 2017

Digital Fact Sheet summarising key points on, ad revenue CY16, viewability, ad blocking, brand safety and invalid traffic/ad fraud.

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Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

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Digital's Share of Entire Australian Market, CY 2016

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016, up 6.1% from CY 2015.

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What's On

IAB MeasureUp Conference 2017

Measurement Save The Date

Sydney
Hold the date on October 10, 2017 for our IAB MeasureUp Conference in Sydney. More Information To Come Soon.

IAB Digital Ad Operations Conference 2017

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Melbourne
Join us on June 21, 2017 for our IAB Digital Ad Operations Conference in Melbourne. Tickets on sale now.

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Squared Online

Google's Squared Online is offering IAB members an exclusive 15% discount off the course price for the intake. 

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Statistics

Australian Online Landscape Review April 2017 - Infographic

Digital Landscape Snippet copy

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Online Advertising Expenditure Q1 2017 - Infographic

OAER Infographic v3

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Digital Facts Infographic - May 2017

IAB Digital Fact Infographic May 2017

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IAB Podcast

IAB-Blog

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