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Video trading pushes online growth

The three advertising categories, general display, classifieds and search & directories all recorded year on year growth in Q3 2019, broadly maintaining their respective share of market spend.

Read the Q3 Press Release

Digital Brand Effect research

The new IAB/Kantar Digital Brand Effect study finds that long-term retained brand impacts for digital campaigns are at least on par with those of other media; with 20% of the original brand impact of digital campaigns retained for eight weeks after the original exposure.

Read the Brand Effect Research

Resources

Q319 Ad Spend grows 6.5%

The latest IAB Online Advertising Expenditure Report prepared by PwC reveals the market grew 3% quarter on quarter and 6.5% YOY to reach $2.381B for the Sept. 2019 quarter. The report has been revamped to enable members to review market data at a glance.

Q319 Ad Spend 

Smart Speaker Ownership

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online. And savvy marketers are starting to unlock emerging advertising opportunities across this audio space.

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What's On

Audio State of the Nation

In Feb. 202 we will launch the 4th wave of IAB's Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

More info coming soon

Statistics

Smart Speaker Ownership

 SmartSpeaker 2019

Download the Infographic 

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