Latest News

Matt Rowley appointed Chair of IAB Australia Board

Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.

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Video and native underpin continued revenue growth for digital advertising

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year.

Video and native underpin continued revenue growth for digital advertising

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Resources

Device Ownership & Trends

The latest IAB Device Ownership & Trends report reveals that over 7 million more Australians surf the web on their smartphones daily compared to 5 years ago. Connected TV consumption is also on the rise, with a 15% increase on daily consumption since the beginning of 2018. Download the full report for more.

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IAB Community Survey

This short 2-minute survey on your industry body will help us shape our direction and inform our actions as we strive to grow sustainable and diverse investment in digital advertising, educate the market on how to use digital advertising effectively, drive usage of the best standards and measurement across the industry and support our member organisations. Let us know how we are doing and how we can improve.

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What's On

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Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

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Audio Advertising: State of the Nation Event

Join us as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report in Melbourne (26 Feb) and Sydney (4 Mar). State of the Nation provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. This year, along with buying methods and experience in buying and planning campaigns, particular attention is being paid to dynamic creative.

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Statistics

Online Advertising Expenditure Report Infographic - Q3 2018

Online Advertising Expenditure Infographic Q3 2018

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Digital Landscape Infographic - Nov. 2018

Digital Landscape Infographic November 2018

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