Latest News

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

IAB Australia launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB Publishes Two New Playbooks

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Online advertising spend reaches $7.6 billion in 2017 financial year

The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

Pwc OAER info1

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Resources

Digital Ad Effectiveness Playbook

Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right through to Attribution.

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Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by. This document outlines the current challenges faced in market, the requirements for guidelines and the recommended steps that all industry groups can follow to meet the new guidelines.

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Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

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What's On

Upcoming Events 

The IAB hosts a range of educational, inspirational and informative events, providing our members with opportunities to learn from, and network alongside, industry experts. See what we have planned for 2018.

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Interested in speaking or sponsorship opportunites?

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IAB Audio Landscape Council Event

Hold the date for Wednesday, 22 February 2018 for the 2nd wave of IAB's Digital Audio Advertising: State of the Nation Report, providing a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

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IAB Video Advertising Council Event

Hold the date for Wednesday, 28 March 2018 for the IAB Video Advertising Council Event as we gather a broad, collective voice that sets about addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.

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Statistics

Online Advertising Expenditure Report Infographic - Quarter ended June 2017

IAB/PwC Online Advertising Expenditure FY2017 Infographic

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Digital Landscape Infographic - October 2017

Digital Landscape Infographic October 2017

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