Latest News

IAB statement on the ACCC Report

The IAB will closely review the recommendations made in the ACCC Digital Platforms report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain. (Full the full statement and download the report via link below.)

ACCC Platforms Report

App-ads.txt now available

The final version of app-ads.txt is ready for adoption to fight inventory fraud in mobile and OTT apps. Over the last 18 months ads.txt has made a hugely positive impact on the industry and app-ads.txt will continue to increase the ways that advertisers can buy trusted inventory.

app-ads.txt

Resources

Digital Video Landscape 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. 

see more

Online Ad Spend CY2018

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the latest data. The report includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

see more

 

 

What's On

Get involved

Our events provide guests with opportunities to learn from, and network alongside, industry experts. Want to get involved as a speaker or sponsor?

contact us

IAB Digital Ad Ops Conference

The IAB's Digital Ad Ops Conference comes to Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.

see more

Statistics

Total Australian Ad Market CY18

CEASA Web

see more

 

Digital Audio in 2019

IAB Audio Advertising Landscape Infographic 2019

see more

ADAP img

PodcastLogo HP

IAB-Blog

Membership--249x80

UNLTD - supporters

Newsletter

Twitter button