Tom Armstrong: Commercial Director, Fairfax Media
Tom Armstrong is the Commercial Director for Fairfax Media responsible for advertising sales across all platforms and brands within the Australian Publishing Media division including The Sydney Morning Herald, The Age and The Australian Financial Review. A senior broadcast and digital media executive with extensive global experience, Tom manages the commercial division, consisting of 350 staff in ad sales, ad strategy, digital ad product development, pricing & inventory, ad operations and trade marketing. Prior to joining Fairfax Media Tom held the position of Vice President of International Digital Ad Sales & Business Development at Viacom International Media Networks in the UK. Tom was responsible for monetising Viacom's digital portfolio including MTV, Nickelodeon & Comedy Central & developing new ad-sales growth strategies. During his time at Viacom International, Tom spent 3 years in Australia where he was the Vice President of Commercial and Digital Media, responsible for growing the channel business, developing the digital product portfolio and identifying new revenue opportunities. Tom has also worked for Discovery Networks Europe as the Sales Director for Nordic and Emerging Markets and was also International Sales Manager at interactive TV start-up, Two Way TV.