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Vijay Solanki, CEO

Vijay Solanki, CEO

Vijay has a 23 year history in marketing, digital marketing & innovation.

He started his career at Unilever after graduating in Psychology.  His first brand manager role was for Dove where he launched new products, developed new packaging and advertising including Dove’s first interactive work.  Vijay also completed both sales roles and European Innovation roles.

Vijay spent time running marketing for media companies Global Radio and Time Inc.  He developed brand strategies, consumer segmentation, building marketing partnerships and developing websites that helped grow market share and drive the P&L.

Vijay then moved into start-up as Shazam’s first marketing director launching the brand very cost-effectively in the UK and 3 other countries using digital, guerrilla marketing and PR.

Then Vijay held regional and global roles.  First at BP/Castrol, running Marketing Services and taking Castrol into global soccer sponsorship with a digital-led strategy that grew brand metrics & sales.  He also ran digital marketing for BlackBerry rebuilding the websites across 15 countries and setting up social media teams across Europe.  BlackBerry became the market leader for 18-35 year olds across most of Europe in 2010.

More recently, Vijay held global roles for Philips in Amsterdam.  First running digital marketing building a search and social program alongside a global digital capability program.  Vijay then was part of a new digital innovation division building software driven products and a digital transformation program.

In Australia, Vijay became Chief Digital Officer at Southern Cross Austereo growing revenue by 20%, building a new data strategy and new products as well as delivering a transformation program.

Vijay joined the IAB as CEO in July 2016.

Gai Le Roy, Director of Research

Gai Le Roy, Director of Research

With over 15 years' experience in online media, Gai brings extensive industry knowledge, project management and research expertise. She drives IAB's programs to stimulate online and mobile display as well as search investment by standardising and simplifying online audience and media measurement. She also chairs the IAB Australia Measurement Council, and leads the IAB councils in their measurement and research projects. Among others, her previous roles include General Manager of Audience Insights and Research at Fairfax Media, Insights Manager at ninemsn, Programmes Manager at IAB Australia and VP - Research and Audience Measurement at Nielsen Online.

Kamani Krishnan, Director of Regulatory Affairs

Kamani Krishnan, Director of Regulatory Affairs

Kamani is the Director of Regulatory Affairs at the IAB with ten years’ experience in government relations, legal advice (specialising in legislative reform) and policy expertise.

As chair of the Regulatory Affairs Council she works with IAB members, industry bodies and regulators to take the lead on policy and regulatory issues facing the digital advertising industry. Prior to the IAB, her most recent roles include in-house legal advice in the NSW Elections Legal team responsible for administering campaign finance and the investigations/prosecutions of illegal political donors in NSW. Kamani has also worked as senior policy adviser at the NSW Property Council of Australia, advising on housing affordability, and infrastructure in NSW. Prior to that, as Government Relations and Policy Manager at GrainGrowers Limited (GGL), the national lobby group for wheat farmers, Kamani worked with other industry stakeholders and the ACCC to develop the mandatory ACCC Code of Conduct for Access to Ports and provided advice to the Federal Treasurer.

Christian Manie, Director of Content

Christian Manie, Director of Content

Christian is the Director of Content for IAB Australia, bringing 15 years of media experience to the production of IAB’s written and graphic content. Christian has varied experience in the research, writing, editing, design and production of news and magazine publications, as well as years of digital knowledge garnered from varied staff and freelance roles as a content creator, freelance writer and digital producer, including a year as a digital producer for IAB.

Having spent a good amount of time living and working overseas, Christian has been an editor and writer at daily news publications, worked in publishing and sales and has been a political campaign manager at the local and county level in the U.S.

Within Christian’s purview at the IAB is researching our positions and policies and clear articulation of those to members and media, the creation of company materials, papers, reports and articles, shooting and creating video content, managing our blog, and the management and maintenance of IAB’s digital properties.

Melani Theodorou, Administration Manager

Melani Theodorou, Administration Manager

Melani comes to the IAB with years of administration and event experience. Prior to taking on the role at the IAB, Melani was events coordinator at AIMIA. Mel brings her passion for digital marketing and events to the team and is an essential part of helping IAB achieve its objectives through the implementation of our training and certification programs.