It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.
Digital video has seen explosive growth over the past five years, achieving in Australia a 55 percent YOY growth in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up 80% of all internet traffic by 2018, facilitated by technological improvements,...
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.
Name: Stewart Heys
IAB Council: Mobile Advertising Council (and Video Council)
Try before you buy market.
As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?
The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.
The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year). It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his...
IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous post...
On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. The event was opened by Mihael Mikek, founder and CEO of Celtra, who was pleased to see so many people at the event. He said it is comparable to...
Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.
Australians Discover How to “Live Like a Local” with the NAB Traveller Card
A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locallylive in the countries they visit.
The supply-side technology stack for video publishers has long been a complicated space.
It’s populated by a number of players -- including ad servers, supply-side platforms, online video players and sometimes ad networks -- which need to interact cohesively in order to optimise the sale of inventory.
As the digital advertising industry continues to deal with adblocking and its implications, there are a vast number of varying opinions out there. Below is a selection of some the better articles on Adblocking that IAB Australia staff have come across recently to keep you up to speed on the issue.