Time in the digital industry: I’ve been in the advertising, media & publishing industry for almost 30 years (straight from school) & started taking an interest in online advertising through my role as Business Development Manager at Fairfax/Business Review Weekly (BRW) in the mid to late 90’sMy time at MediaScope: I’ve had my own solo-run business ...– MediaScope – for 4 years now. It’s been quite the journeyMy mission at Mediascope: My main professional mission at MediaScope is to offer our market an independent, useful and evolving resource.  My personal mission is to stay an active and passionate part of our industry while still managing the needs of my family (4 months a year school holiday!). I’m very vocal about the challenges and opportunities for women and families in our industryMy special blog topics:  I’ll be presenting a series of topical and relevant articles, insights and opinions both unique to MediaScope and from international and local sourcesDigital trend I'm most excited about: The increasing pace of change within our entire industry is fascinating, compelling and a little frightening. I’m especially excited about the opportunities converged media brings to marketers and media owners through emerging digital media platforms being applied to traditional media such as print, outdoor and tv. I also keep a close eye on new advertising and non-advertising media revenue streams and business modelsBrand whose marketing I admire: I admire any brand which does something (anything) brave. Though we are increasingly seeing the take up of data-driven decision making. I think there is still enormous benefit to be realised in the ‘serendipitous’ marketing opportunity.  Several large marketers specifically allocate budget for innovative opportunities where outcomes cannot necessarily be predicted – or even measured accurately - but they can become a worthwhile part of a broader marketing mix, create enormous brand impact and achieve above average results .  I’d like to see more Australian brands taking marketing risks and move beyond the so called usual solutionsFavourite digital campaign of all times: The first one – AT&T’s first banner ad published by HotWired in 1994 with a whopping 74% clickthrough rate.  It’s become oh so complicated since thenDigital tool / gadget I cannot live without:  I’m seriously in love with my iPad - don’t tell my husbandIf I wasn't working in digital, I would be:  If I was to think about my dream job I’d likely be a highly successful, genY, male, single professional golfer (or maybe surfer). Yep – if I wasn’t in advertising and media then I would like to be Adam Scott.   Denise Shrivell has been a well known and active member of the Australian advertising and media industry for close to 30 years.  She has worked with major agencies and publishers and now runs MediaScope which offers resources and services in 3 core areas: a planning directory connecting buyers and sellers through 3,500 media listings with a focus on niche, alternative and emerging media; a range of resources with practical information on buying, selling advertising within our constantly changing media landscape - including the well-known ‘MediaScape’ guides & ‘Women in Media’ profiles; and tailored consultancy services for media owners and marketers as well as involvement in various industry projects.  MediaScope also produces a newsletter which is currently sent each week to over 1000 key media industry decision makers. To subscribe - http://www.mediascope.com.au/subscribe MediaScope - http://www.mediascope.com.au Twitter - https://twitter.com/mediascope LinkedIn - http://www.linkedin.com/profile/view?id=5371424&trk=nav_responsive_tab_profile Email Address - denise@mediascope.com.au More

The lowdown on the National Broadband Network

The lowdown on the National Broadband Network

The National Broadband Network (NBN) is 'nation building' telecommunications infrastructure which underpins the ongoing productivity and success of our own and all other Australian industries.

It’s time to raise your awareness and serious concerns around the NBN roll-out strategy and understand the negative and profound impact this plan will have on the future of Australian marketing, advertising and media as we transition to a digital based industry operating in a global market.

 

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Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Article Watch February 2016 - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

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Article Watch January - 'Must Reads'

Article Watch January - 'Must Reads'
MediaScope Updates: - Major Media Agencies by Holding Company – showing WPP's 61% takeover of STW - 20 Iconic Australian TV Ads - To celebrate Australia Day we look back at a selection of iconic TV advertisements. Read More - MediaScope’s 2016 Predictions - “I feel more positive about 2016...
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Article Watch May – 'Must Reads' Powered by MediaScope

Article Watch May – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - Breaking News & Views from May – make sure you're across all the local Australian breaking media related news...
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Article Watch April – 'Must Reads' Powered by MediaScope

Article Watch April – 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

- Breaking News & Views from April – make sure you're across all the local Australian breaking media related news and views through this handy list.

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Article Watch March – 'Must Reads' Powered by MediaScope

Article Watch March – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - Breaking News & Views from March – make sure you're across all the local breaking media related news and views...
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Article Watch February – 'Must Reads' Powered by MediaScope

Article Watch February – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. - The 'MediaScapes' have had a makeover. These well-known guides of the Australian commercial media landscape appear in presentations and on...
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Article Watch January – 'Must Reads' Powered by MediaScope

Article Watch January – 'Must Reads' Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed. Australian Media Industry Breaking News – to help you hit the ground running as we return from the Christmas/Summer break MediaScope...
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Article Watch November – ‘Must Reads’ Powered by MediaScope

Article Watch November – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community. - Legacy Media Vs Digital Native  (MondayNote) - From valuations to management cultures, the gap between legacy media companies & digital natives seems to widen. This excellent article provides commentary...
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Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
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Article Watch September – ‘Must Reads’ Powered by MediaScope

Article Watch September – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community.   - Legacy Media - The Lost Decade in 6 Charts (MondayNote) - A look at various measures, including stock performance and revenue, in the 10 years since Google's...
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Article Watch August – ‘Must Reads’ Powered by MediaScope

Article Watch August – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - August has all been about Native Advertising when U.S. commentator - John Oliver bared all through this 10 minute very entertaining video. The debate was then actively picked...
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Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Article Watch June - 'Must Reads' Powered by MediaScope

Article Watch June - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Article Watch May - 'Must Reads' Powered by MediaScope

Article Watch May - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Article Watch April - 'Must Reads' Powered by MediaScope

Article Watch April - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights to inform the digital media community.

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Article Watch March - 'Must Reads' Powered by MediaScope

Article Watch March - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community....

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Article Watch February – 10 ‘Must Reads’ Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community….

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Article Watch – 10 ‘Must Reads’ for November

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.

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Recent comment in this post
Lucy Halliday
This is a terrific summary - thanks Denise!
Monday, 02 December 2013 16:20
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Article Watch – 9 ‘Must Reads’ for October

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.

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