Cameron Curtis is General Manager, Australia and New Zealand, at Near.

Leveraging Mobile Location Data for enhanced consumer understanding

Leveraging Mobile Location Data for enhanced consumer understanding
In Australia, the Quick Service Restaurant (QSR) industry will see an annual revenue growth rate of 2.4 percent in the next five years. This market, which is led by McDonald’s and Subway has an annual revenue of more than $15 billion currently and employs more than 150,000 people. The reason...
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How Australian supermarkets can acquire consumers using insights from location data

How Australian supermarkets can acquire consumers using insights from location data
With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry , it's safe to say that competition for getting customers is fierce. With an expected growth of 2.5% over the next few years, expected to bring total industry revenues in the country to around $90...
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