My time in the digital industry:  I built my first website in 1999 back when you needed to know HTML to create content online!  My mission at Braemar: To lift Braemar to the forefront of digital and social communication.   My special blog topics: Unexpected use of digital, branding, transportation’s use of digital, aged c...are digital excellence.  Brand whose marketing I admire: Cunard – it’s a 177 year old brand that trades on its history and does it with grace and style utilising the newest digital trends.  Favourite digital campaign of all time: The recent #QM2remastered campaign brought the refurbishment of the world’s largest ocean liner to life through social media engagement. It was inclusive, engaging and highly shareable.  Digital tool/gadget I cannot live without: When I got my first iPhone back in 2009 I never thought I'd need it. Now I’d struggle without it.  I use it for work, to create content for my social media channels and vlogging live from events. If I wasn't working in digital, I would be: A full time maritime historian!  Bio: Chris has two unique careers, one as a marketing expert and the other a maritime historian.  As a marketer, Chris has worked for well known digital innovators, including Westfield and Marketforce.  From 2011 to 2016 he held the position of General Manager Brand and Marketing at Bethanie, where he successfully transformed Bethanie’s brand, growing market share and building awareness.  Chris is currently working as Brand and Marketing Consultant at Braemar Aged Care.  As a digital marketing expert, Chris has been a finalist in the IAB Awards, a finalist in the CEO Magazine’s prestigious Executive of the Year awards and won the Customer Service Council Gold Medal 30 under 30 award.  Chris' other career is his great passion; maritime history. Having now co-authored maritime books, Chris has travelled extensively aboard cruise ships as a guest lecturer. His knowledge of ocean liner history has seen him appear as a subject matter expert on the BBC, Sky News, ABC, Channel 7, 9 and ten as well as Radio New Zealand, LBC and the Fairfax radio network.  Chris is a Certified Practicing Marketer (Australian Marketing Institute), and holds an Honours Degree in Change Management from University of Western Australia, and a Bachelor of Business (Marketing & Management) from Edith Cowan University. More

How Qantas is using Finding Dory to save the Great Barrier Reef

How Qantas is using Finding Dory to save the Great Barrier Reef
Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share...
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Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

P&O is one of the oldest names in shipping, and certainly the oldest cruise line in Australia. The company, founded in the 1830s, ‘invented’ cruising in Australia when it sent its large ocean liners into the tropics during the 1930s.

The brand is steeped in history, heritage and tradition, and operates two distinct cruise lines; a global world cruising brand based in the UK as well as a locally based leisure brand.

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The Photocall: A Picture says a thousand words.

The Photocall: A Picture says a thousand words. For decades now, organisations have been creating events with the purpose of showcasing their brand and building awareness through PR coverage. However, with the ongoing growth and intrinsic strength of digital media, the lines between pure marketing and pure PR are becoming...
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New supporting the old: Using social to set the right course

New supporting the old: Using social to set the right course
While I have wholeheartedly embraced the digital revolution in my marketing career; in my "other life" I participate in one of the oldest forms of recorded content generation around; printed books and magazines. My passion is ocean liners and the history of passenger ships, and I have ten books published...
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When making the social jump: think before you leap.

When making the social jump: think before you leap.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance...
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3773 Hits
2 Comments

When making the social jump: think before you leap

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.

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6575 Hits
2 Comments