My time in the digital industry: 13 years My time at ZenithOptimedia: Since July 2013My mission at ZenithOptimedia: Lead a team of Open people dedicated to building great brands using media, advertising, content and some great ideas. My special blog topics: online advertising, digital strategy, measurement Digital trend I'm most excited about: Loca...tion and cross-device targeting/identification Brand whose marketing I admire: Unilever Favourite digital campaign of all times: Pedigree’s Doggleganger campaign from NZ 9Digital tool/gadget I cannot live without: Having thought about this it’s not a phone or a tablet but ExcelIf I wasn't working in digital, I would be: Desperately trying to get a job in digital   Jonathan Betts has spent over 13 years working at both digital and full service media agencies, currently he leads the Nestle account at ZenithOptimedia. His experience covers all aspects of digital media including display, video, search, mobile and affiliates. Jonathan has worked with advertisers across categories such as financial services, telecommunications, technology, automotive, government, travel and retail for both B2C and B2B campaigns. He has built and led large teams and focused on creating a high performance culture with an emphasis on the growth and development of people. More

Facebook’s relaunch of Atlas – It’s kind of a big deal

Facebook’s relaunch of Atlas – It’s kind of a big deal
On the 29th September Facebook breathlessly announced the launch of the new Atlas . In the following few days there were many articles extolling how this platform was going to transform and deliver people-based targeting in online and mobile media. It seems like some of these projections may have been...
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Plotting your course in a vast ocean of content

Plotting your course in a vast ocean of content
Are you relying on the "viral-ity" of your content to generate your audiences? Are you relying on the amount of organic distribution you receive to drive the return in the investment you've made in that content? One in a million pieces of content may get 1,000,000 organic impressions or significant...
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Does facebook know where you live?

Does facebook know where you live?

To most people, I think the answer to this question would be "obviously, yes". After all, it says it right there on your profile "Lives in Sydney, Australia".

But that wasn't the question I was asking. I wanted to know whether facebook knows where you actually live. You know, the street address and everything.

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IAB CONVERSATIONS: Premium Content, Part 2

IAB CONVERSATIONS: Premium Content, Part 2

From time to time, questions pop up in the interactive advertising industry that don't have easy answers. At the IAB Blog, we like to throw these out for debate and hear from as many voices with as many perspectives as possible. In the spirit of civility, we'll call them IAB Conversations. Our CEO, Alice Manners, kicked off  the topic of Premium Display - and ZenithOptimedia's Jonathan Betts is adding his voice to the conversation.

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The Tenets of Online Advertising

The Tenets of Online Advertising
Are online's "new" targeting options better than traditional media's? Digital marketing has some very passionate advocates. For some people this zealotry can approach religious levels. If there are three tenet's of belief for these people about online advertising they seem to be: Digital advertising has better targeting than all other...
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Should you worry that the people clicking on your ads aren't the people buying your product?

Many times I've heard people talk about the purchase process that exists for online advertising: people click on your banners, they land on your site, start the purchase process, before completing a sale. Just because people talk about it all the time, it doesn't mean it's true. So what's the...
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