Nick Berry, Digital Account Manager, InitiativeMy time in the digital industry: 3 yearsTime at Initiative: 3 yearsMy mission at Initiative: My mission is to continue to explore the ever changing digital and traditional media landscape, whilst also bringing original and creative thinking towards every aspect of what we doMy special blog topics: Soci...al media and more...Digital trend I'm most excited about: IPTV & the migration from desktop to mobile/tabletBrand whose marketing I admire: Red BullFavourite digital campaign of all times: I really liked the recent 'dumb ways to die' video which went viral, however I am still sceptical on how effective it will be against campaign objectivesDigital tool/gadget I cannot live without: The smartphone, but more importantly its cameraIf I wasn't working in digital, I would be: Locked away in my studio at home painting I have always had a strong passion for advertising. My first job in advertising was at the young age of 11 with the local catalogue letterbox drop. After university I wanted to work in creative however I fell into my first real role as a media coordinator at Initiative in 2010. At Initiative I have developed a keen interest in digital media and have also been heavily involved with the Media Federation of Australia with my role as chair of the Melbourne NGEN committee. Outside of the office, I like to get creative and paint. Even my work diary is filled with notes from meetings and drawings of animals. More

Has Social Media Ruined Socialising?

It wasn't long ago when the easiest way to share a photo with your friends was to attach an image from your digital camera to an email.

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