My time in the digital industry: 8 Years My time at Reborn: 3 Months My mission at Reborn: To help create ideas that resonate and connect with peopleMy special blog topics: The Digital Landscape Digital trend I'm most excited about: Seamless interconnectivity, between devices, environments and objects

7 Ways to Bring Transmedia Storytelling Into Your Campaign

7 Ways to Bring Transmedia Storytelling Into Your Campaign

It is widely accepted that the role of advertising is to generate salience for a brand, product or service and elicit a behavioural response of purchase intent, actual purchase or affinity/loyalty.

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The Death of Display Media (hopefully)…

A relatively provocative statement, I know. A little heavy for what I hope won't be a short tenure as a contributor to this blog. This subject I think, needs to be addressed by the digital advertising and media industry if we are to progress and compete with the effectiveness of...
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0 Comments