My time in the digital industry: 10 years covering the impact of digital on business and societyMy time at The Knowledge Engineers: 2 years My mission at The Knowledge Engineers: To define the future of digital My special blog topics: Demystifying future trends Digital trend I'm most excited about: The Singularity - when machines and humans become ...one Brand whose marketing I admire: Uniqlo Favourite digital campaign of all times: Dove, Evolution by UnileverDigital tool/gadget I cannot live without: iPhone If I wasn't working in digital, I would be: A novelist More

Location is going to be big in marketing; here's why

There's a dichotomy in the Australian marketing scene right now and around the globe. People use location-based services and they're excited by them. Why, then do so few ad campaigns involve location and is there anything out there that suggests this will change? Research from the TNS Mobile Life report...
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