A big thanks to all our guest bloggers who share their expertise and enliven our blog with their ideas, insights and humour. We welcome a variety of guest bloggers so if you're keen to contribute, please click the large red button in the right column and fill out the Guest Blogger application form. Thank you! The IAB Australia Team

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media
Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses...
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Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015

Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015
See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that technology is radically reshaping the ad industry. As investments in programmatically-powered ad campaigns continue to climb, agencies, brands, publishers and even broadcast players are realising significant...
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Megan Cronje: Ad Ops conference a great course by professionals for professionals

Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week was a huge success. The half-day conference, sponsored by Krux and SAS, attracted around 200 of the leading ad ops professionals in Australia and covered a...
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Jim O'Neil: Ooyala’s Global Video Index sees soaring mobile viewing, a hot topic at IBC

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

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Megan Brownlow: Business models for internet advertising

I come from a large family, I'm the oldest child. As I grew up I was often called on to adjudicate disputes between my numerous younger brothers. From this I developed a sense of what's fair. The logical extension of that sense is a belief that equitable distribution sustains the health of industries. I'm not against market forces – obviously, I work at PwC -however I am against expediency which comes at the expense of the long term future of industries like internet advertising.

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IAB UK's Stuart Aitken: Going Native

Native advertising is a key buzzword of the day. But as the IAB UK's Editorial Manager Stuart Aitken learned at the trade body's recent native advertising seminar, it's a practice that is as old as advertising itself. What's interesting is how it's being re-applied for the digital generation. It's very...
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