Mark Henning, Director, Media & Digital Solutions Millward BrownTime at Millward Brown: 4.5 yearsMy mission at Millward Brown: To integrate media and digital thinking into brand and communications consultancy, enabling objective evaluation and optimisation of the role of digital and traditional media channels for brand based media campaignsDigi...tal trend I'm most excited about: The digital trend in general – nothing stays the same for long and you never know what will be around the cornerBrand whose marketing I admire: a bit clichéd to go with Coke I know, but the ‘Share a Coke’ and ‘Happiness’ campaigns really nail the one to one aspect of marketing in the digital ageFavourite digital campaign of all times: At the moment I’d say the Seek Volunteer: volunteer to promote volunteering campaign. Simple idea that was executed really well and built on the strengths of digital viralityDigital tool/gadget I cannot live without: I’d have to say my iPad – my family sometimes get a bit jealous I spend more time with it than themIf I wasn't working in digital, I would be: a professional sports person (if only I had the talent)What kind of topics will I write about: Digital and Cross Platform branding, digital measurement, Brand building online, campaign effectiveness and anything else I feel strongly about at the time More

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​ Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?' One of the biggest hurdles is that there is often confusion or disagreem...
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Branding with banner ads.... are you crazy?

Branding with banner ads.... are you crazy?

The humble flash banner ad is a forgotten relic of today's online brand advertising ecosystem. Talk to any media agency or brand/marketing team and all the focus is the video, social or data driven strategies. The banner ad has become the poor cousin, confined to performance based buying and only valued if it can land a click (accidental or otherwise).

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