My time at digital industry: 13 yearsMy time at (current company): 7 yearsMy mission at (current company): Create ideas people can interact withMy special blog topics: CreativityDigital trend I'm most excited about: Real world interactive ideasBrand whose marketing I admire: Favourite digital campaign of all times Oreos8Digital tool/gadget I cannot... live without: iPhone 5 minus cracked screenIf I wasn't working in digital, I would be: An illustrator or a rubbish cook Russ has been working in interactive advertising now for over 12 years. He started as a web designer with Euro RSCG Circle and then joined creative start-up, Agency Republic as an Art Director working on O2 mobile, LYNX, MTV, BBC NEWS and Egg Credit Cards. In 2007 Russ moved to Whybin TBWA \ TEQUILA Sydney to work on global movie websites for New Line Cinema. He's since helped save dogs for Pedigree, shift cars for Nissan and make playful interactive experiences for NRMA Insurance. He's creatively helped the agency win at Cannes, D&AD, One Show Interactive, Spikes Asia, Webby's as well as many local awards. Russ is currently National Creative Director of TBWA's Digital Arts Network and the Chair of Judges for the IAB Australia. More

Creativity Down Under

Creativity Down Under

In 2007, in the midst of a snow blizzard threatening to keep me grounded forever, I left London to move to Sydney. My industry mates wished me well and congratulated me on making such a great 'lifestyle choice'. The fact no one talked about the standard of advertising or digital work coming from Australia was slightly worrying. Had I committed career suicide by leaving the self-proclaimed advertising capital of the universe, London?

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