Name: Sarah Hassanin (Also known as The Assassin and Slow Loris - to name 2 of about a hundred nicknames)   History with online media: 10 years in media sales including Bauer, MI9, TVN and now Videology. I took a brave and exciting step into the media technology space in January 2013 leading Videology's Australian expansion My mission at Videology:... To make TV even more sexy! My goal is to help advertisers understand how content is discovered by audiences across all screens and then work with them to develop a strategy that is underpinned by technology, data and creativity, in order to achieve maximum value and return   Digital trend I'm most excited about: As the boundaries begin to blur between screens I am excited about how TV is evolving. 25 years ago TV was a one way mainstream medium that was militantly scheduled. Now TV is becoming a highly personalised experience, where audiences can engage with rich content on any device, wherever they are Brand whose marketing I admire: Nike, Virgin Mobile and Coke Favourite digital campaign of all times: Tricky one to pick... One of my favourite was Lynx's  "Choose your own ending" mini movie, featuring Neil from The Inbetweeners. Just genius  Digital tool/gadget I cannot live without: Has to be my iPhone and whatsapp - I am addicted!   If I wasn't working in digital, I would be: a travel show researcher (Well if I didn't have a lottery win, I would be a travel show researcher) - get paid to travel the world with a vino hand - perfect! Otherwise I would work for a childrens charity, making big corporate companies cough up their profits to affect positive changeSarah Hassanin – Commercial Director, Videology Australia & NZ Sarah has successfully launched a number of digital businesses in Australia and won the trophy Digital Services Company of the year for her work in establishing APAC’s largest digital broadcast advertising network. Sarah began her career in Music TV selling creative solutions to large entertainment advertisers. After a stint of travelling to Australia, Sarah got a real taste for Sydney life and moved over in 2008 heading up MI9’s commercial video arm, launching Channel 9’s catch up TV service. Sarah’s passion for digital and technology soared when she undertook the challenge of launching the sales division of start-up TVN. Now, Sarah is leading the expansion of multi-screen addressable video at Videology. One of the longest standing figureheads of the digital sector, Sarah is a real expert in digital and emerging media technologies.  More

The king is dead, long live the king.

The popularity of shows such as Game of Thrones, Walking Dead, and Masterchef (a particular favourite in the Hassanin household) suggests that great TV content continues to drive conversation and attract viewers – even if the audiences on the main box aren’t quite as large as they were a decade...
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Online Video: A Question of Quality

The video market is expanding rapidly. Expenditure in the Australian market is expected to hit $140m this year as more brands shift TV money into online video. In fact many advertisers are now investing as much as 5-10% of their traditional TV spends into online video. Great I hear you...
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