Name: Stephen Hunt (Managing Director, TubeMogul AU & NZ)My time in the digital industry: 8 yearsMy time at TubeMogul: 2 yearsMy mission at TubeMogul: To be remembered as the company that revolutionised brand marketing by pioneering the merger of digital and traditional broadcast. We planned, delivered and measured our first screen-agnostic campaig...n across TV, web and mobile in March this year (2013) so we are well on our way.My special blog topics: Best-practice techniques for planners, buyers and strategists. Screen-agnostic branding and measuring the right metrics.Digital trend I'm most excited about: Measuring the incremental and duplicated reach of online and traditional broadcast.Brand whose marketing I admire: RedBull (I love their content marketing approach), Coke (liquid and linked), VW (great creative), Apple (so simple it's hard to imagine how they refine it so far) and Optus and Telstra (data-driven to the max).Favourite digital campaign of all times: Decode Jay-Z with Bing -  (It's a classic but is still the best I've seen) Digital tool/gadget I cannot live without: I am a gadget nut so this is really hard to say... but I'd have to say my Bose QC-15 noise cancelling headphones. I am consistently travelling for work so it is great to grab some rest or to focus on a task whilst on a plane but it also has a mic for the iphone built in so I can take calls very easily.If I wasn't working in digital, I would be: A musician...which I am on the side. You can buy my E.P on iTunes - https://itunes.apple.com/us/album/listen-ep/id552620462 Stephen Hunt is Managing Director of TubeMogul, Australia's leading media buying platform dedicated to brand marketers. Having established the Strategy team at News Ltd, Stephen shifted to Adconion where he set up Australia's first video ad network, Adconion.TV which was later re-branded Joost and then SmartClip. At TubeMogul, Stephen has aided in the dramatic adoption of automated media trading in the video space providing brand marketers with a simple, effective and accountably way to trade online video. More

The ultimate digital video campaign checklist

Brand marketers and agencies know that the sight, sound and motion of video make it the most powerful communication medium to connect with an audience.  Programmatic video branding, the use of software to place video ads online, is now the fastest growth channel of any advertising segment.  The benefits of...
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