Guest has not sMy time in the digital industry: Took my first baby steps into digital in 2005...I fell down a lot. My mission at Fairfax Media: I'm currently at Fairfax Media on a quest to turn audiences into customers. My special blog topics: Digital in SE Asia, Lean Product Development, Content and Commerce Digital trend I'm most excited about...: Explosion of digital in emerging markets and new disruptive business models Brand whose marketing I admire: Red Bull, Apple, David Beckham, Tim Ferris, Noah Kagan Favourite digital campaign of all times: Dumb ways to die Digital tool/gadget I cannot live without: My beloved iPhone If I wasn't working in digital, I would be...: Bored out of my mind. The dynamic and ever changing nature of digital is the only industry which can keep you up at night for the right reasons. More

Mobile Beacon technology: The next big opportunity for publishers?

Mobile Beacon technology: The next big opportunity for publishers?
There's been a lot of hype recently about the arrival of Beacon technology. Embracing communication at a micro-location level, Beacon technology will be key to enabling publishers and marketers to improve their relevance to consumers. Although the technology behind Beacon – Bluetooth Low Energy (BLE) – has been in development...Steven 3
Continue reading
  4903 Hits
  1 Comment
4903 Hits
1 Comment