My time in the digital industry: I started in 2000, so 13 years My time at Zuni: My time at Zuni started 3 years ago when I co-founded the business with Mike Zeederberg My mission at Zuni: Mike and I worked together previously and had a vision of what we wanted from an agency and what we thought our clients would want. We've created an agency tha...t delivers outstanding strategic thinking and outcomes, and one that gives something back to the world through various pro bono projects and initiatives. We strive for excellence with our amazing team to provide a work life balance, and my role is to ensure that we deliver on all our promises My special blog topics: I decided that my blogs would be designed to help people. If that meant talking about how to manage your teams successfully, or how digital innovation in the healthcare industry is going to change our lives, it didn't matter what topic I wrote about, it just had to help someone in some way. So I write blogs about topics that impact on people Digital trend I'm most excited about: Mobile wallets. I want to see the true value of NFC realised into our every day - parking stations, vending machines, everywhere, it's going to be awesome Brand whose marketing I admire: Red Bull. They are just so darn clever. Their brand marketing is interesting and engagement, and even when they're not talking about the actual product, their content creation is outstanding Favourite digital campaign of all times: It's so hard to pick just one, but I truly love Tippex, Hunter Shoots a Bear. I'm never tired of it Digital tool/gadget I cannot live without: By far, my iBG Star from Sanofi Aventis. As a diabetic, I have to take 4 blood sugar readings and 4 insulin needles a day, all the data of which I have to collect and retain. 5 years ago I was writing it all in a book, now, I just plug my little gadget into my iPhone and it downloads to the best health management app I've laid my hands on. I can email my Drs all my results and I only have to carry the smallest additional hardware you can imagine. I never forget my phone when I go out, and now I'm in complete control of my health management because of it. It's the most brilliant consumer-centric innovation that I've experienced - brands need to be smart to keep people engaged, and iBG Star is my new best friend for life If I wasn't working in digital, I would be: If salary mattered, then I'd probably be a teacher, but if salary didn't matter, then I'd love to spend my days taking animals to old people's homes to enjoy some companionship, and play board games. More

Is Measuring Digital Success Keeping You From Growing?

Zuni’s ZEN, an annual night of networking, held earlier this year, brings together Zuni’s senior marketing clients and industry executives in informal social roundtable discussion groups to explore current and key issues in digital marketing. This year, the proposed discussion topic that I hosted was selected around the key questions;...
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Are Physical Cookies One Step Too Far For Data?

Are Physical Cookies One Step Too Far For Data?
This week I discovered Physical Cookies. And I fell in love. What Are Physical Cookies? Think about how digital cookies follow you across the internet, collecting your usage data. It's bringing the digital cookie to life in the real-world with a tiny piece of technology that collects usage data, not...
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Three Leadership Behaviours That Demotivate Your Team

Three Leadership Behaviours That Demotivate Your Team
Some leaders are born, some learn. I'm convinced that I learned leadership behaviours by observing and involving myself. Like most employees, I have had people cross my path from who I've learned what not to do, simply because I remember just how I used to feel. I felt rotten. In...
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St George, you only had one job. You Failed.

St George, you only had one job. You Failed.
As organisations strive to become customer centric in their marketing initiatives and digital platforms, Jacki James rightly identifies that many lose sight of the bigger picture, getting caught up in the details of personas, consumer journeys, content and data . In my own recent personal experiences with financial institutions, it...
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How To Make Internships Win-Win

How To Make Internships Win-Win
After years of rejecting applications for internships, this year we decided that perhaps we'd 'give it a go'. As soon as I'd made that decision, my mind was overwhelmed with rationalising the pros and cons of interns, which looked something like this: As an employer and manager, I have ethics...Capture
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Can Women In Marketing Really Have It All? Yes. Yes They Can.

Can Women In Marketing Really Have It All? Yes. Yes They Can.
By Valentina Borbone, Zuni After reading Jane Huxley's post for the Big Tent, 'How To: Find Balance' , I felt relieved. I am also a mother of two (who aren't yet at school), a small business owner and I work full time. Saying that to others is usually met with...
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5 Every Day Productivity Boosters;

5 Every Day Productivity Boosters;

Using my fastidious behaviour to help you:

I've been a gamer since I was six, playing Atari, mastering Pac-Man upside-down and finishing Missile Command thinking there was this amazing new level or celebration to discover, only to find the credits roll by. I'm pretty sure this is where my fastidious nature started.

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4 Tips on Changing Your Agency's Culture

4 Tips on Changing Your Agency's Culture

I recently attended the Customer 360 Symposium in the Hunter Valley where I heard from the most amazing speaker. Michael Henderson was the stand out in the crowd of speakers as he was talking cultural change requirements within businesses to ensure their successful transformation in our customer centric world. As I watched the 130+ delegates nod along and sing his praises afterwards, I hit the stark reality. Michael was talking about client-side businesses, yet my brain was translating this into agency/service-side relevance.

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5 reasons why an omni-channel approach is effective at changing consumer behaviour

I had an unbelievably seamless omnichannel consumer experience through all available shopping channels when I shopped with Shoes of Prey'sShoes of Prey's design your own shoe, an Australian-owned online company.

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