Eardrum and IAB Australia Audio Council Develop Best Practice Creative for Choosi Audio Advertising
We live in a world where we have more choice than ever. But instead of making things easier, consumers are overwhelmed with options and find it harder than ever to choose what's right for them.
This is where Choosi's team of Choosers come in.
Choosi's helpful trio in blue appear when you need them most – when you're trying to make a tough decision. They'll help you compare your options and then pick the one that's right for you.
Visually, Choosi's point of difference is the trio of Choosers in blue who appear when you need them most – when you're thinking about getting insurance. To extend the concept into audio and create a distinctive audio asset, we will use 3 voices in each execution – to highlight Choosi's team of choosers. The harmonic 'Ch-Ch-Ch-Ch-Choosi' from the Choosi theme music was used as a distinctive brand asset.