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Video Ad Volume: Loudness Guidelines

A large gap exists wherein there are no official guidelines in the Australian market that outlines the acceptable level of loudness a commercial video advertisement should abide by.

MeasureUp

IAB Australia recommends the mass adoption of ads.txt by local publishers

The mission of the ads.txt project is simple: To increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is a simple, flexible and secure method that publishers and authorised partners can use to publicly declare the companies they have sanctioned to sell their digital inventory.


Digital Fact Sheet Pack for MeasureUp Conference

IAB Australia's October Digital Fact Sheet Pack for MeasureUp Conference 2017.

Australian Online Landscape Review - August 2017

The digital landscape in August 2017 saw Australians spend 75 hours of surfing online per person across over 265 sessions per person, with 20,165,000 people actively surfing online.

Digital Video Monthly Universe - July 2017

81% of Australians aged 18+ (15.4m) are viewing 27 hr 31 mins per month on average.

Begin-to-Render Ad Measurement Model - Open for Public Comment

"Served Impressions" has always been the industry standard for measuring the delivery of digital advertising. However, the methods and rules for counting served impressions has often differed amongst the different ad serving technologies, resulting in numerous discrepancies across the industry.

Australian Online Landscape Review - July 2017

The digital landscape in July 2017 saw Australians spend 69 hours of surfing online per person across over 268 sessions per person, with 20,107,000 people actively surfing online.

Online Advertising Expenditure Report - Quarter ended June 2017

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

IAB Connected TV Whitepaper

IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

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