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AdRoll, the performance marketing platform, rhas released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...
Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.
PubMatic's recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.
Millennials (also known as Gen Y) are the people who fall in the age category of 18-34 years. They are social, avid travelers and are also hooked to technology. With their spending power increasing by the day, they are also considered to be one of the quickest decision makers. Millennials interest and growth in mobile devices is increasing at a rapid pace mainly because of social media and entertainment applications.
From global media giants to Australian rugby clubs, our new white paper shows how only Ooyala is helping content providers win big with video.
In an era where nearly half of all video views are on mobile, demand for top-quality video is skyrocketing. That’s good news, but also a big challenge for companies that need to create more video faster, earn great returns and stay ahead of the curve (and the competition).
Download all the Q2 Industry Vertical reports from Celtra.
With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.
Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.
Ad-based video on demand can be a powerful profit center… when done right. In this new article, Ooyala’s Strategic Consulting Team shares some of its best suggestions for attracting viewers, keeping them engaged and earning more with AVOD. From the use of video modules and watchlists to tips on autoplay and alternate ad formats, you’ll find a generous helping of the best recommendations.